You wake up one morning to find that your company is trending on Twitter….and it’s not good. The attacks are coming fast and furious, and it seems like you’ve become the focus of every angry person on social media. Are you prepared for this? Find out!
The new administration has changed social media forever, and brought companies a new awareness of the dangers of social media attacks. It seems that weekly another company becomes the target of online attacks. This ’new normal’ has forced crisis management to go beyond traditional public relations.
Now companies must prepare themselves if and when an attack comes through on social media from a high-powered official. Learn from Medline Industries Vivika Panagiotakakos and Caroline Matis how to stay ahead of an attack and how to roll a social media crisis management plan into your established public relations crisis management plan.
Learn how to determine your company’s vulnerabilities and what could be attacked, how to create a communication tree to inform key stakeholders in the company of what happened and prepare statements based on the level of an attack. If an attack comes over Twitter, learn how to respond over Twitter and be prepared to post about positive things going on in your company.
DOC Wine Bar Lombard
Tuesday, April 11, 2017
DOC Wine Bar
326 Yorktown Centre
Lombard, Illinois 60148
Networking 6 pm
Dinner & Program 6:30 pm