November Program: PR Measurement

Tuesday November 9, 2010

Sheraton Suites
121 Northwest Point Blvd.
Elk Grove Village, IL

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The New Barcelona Principles for PR Measurement:

What do they mean to my organization and how to adopt them?

Tuesday, November 9, 2010

Direct from the second European Summit on Measurement, Pauline Draper-Watts, of Chicago, will discuss our industry’s first step toward the establishment of global standards for public relations measurement. The Barcelona Measurement and evaluation are critical elements of the business case for Public Relations. This program will cover an in depth look at the 7 Barcelona Principles and how to adopt them within your companies and organizations.

The Barcelona Principles were developed at the second European Summit on Measurement July, 2010, the result of a successful collaboration between PRSA, the Institute for Public Relations, AMEC, the Global Alliance and the International Communications Consultancy.

Following the Measurement Summit, IPR made an announcement in relation to AVEs (“AVE” Is Not a Proxy for Measuring ROI of Public Relations), which has recently been the center of some media attention.


Pauline Draper-Watts, an independent consultant, is Chair of the IPR’s commission on measurement, and also served on the Measurement Task Force for “Documenting the Business Outcomes of Public Relations, part of the PRSA’s Business Case for Public Relations initiative.

  • 6:00 p.m. Registration/Networking
  • 6:30 p.m. Dinner/Program Follows


  • $25 PRSSA Students
  • $30 PRSA Members
  • $40 Non-Members


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