February Program: Using Traditional Media in a Social Media World

Tuesday February 8, 2011 – Tuesday February 8, 2011

121 Northwest Pointe Boulevard

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Description:

How does a top rated Chicago broadcasting station operate surrounded by a world of social media? Hear about the changes and trends of traditional news outlets.

In the digital age, learn what traditional news directors now look for in pitches and

how to increase your odds of obtaining publicity.  Two audience members will be selected for a mini-media training and critique.

Speakers:

Jennifer Graves, Vice President and News Director at ABC 7 Chicago

Since 2001, under her watch every newscast is rated number one in the market and the station has been honored with numerous awards: Associated Press, local Emmy, Peter Lisagor Awards, and a National Emmy Award for investigative news reporting. Graves manages 135 employees, oversees a multi-million dollar budget, and directs ABC 7 news efforts, from breaking broadcasts and major event coverage to half-hour report specials and day-to-day announcement planning. She began her career as a producer and assignment editor at KSDK-TV in St. Louis, Missouri, then moved to WAGA-TV News in Atlanta, where she was promoted from news producer to executive producer before coming to Chicago.

Christopher Michael, founder of Sound Targeting, Inc.

Christopher Michael is a producer and host of the nationally syndicated radio programs on health, “The 60 Second Checkup,” Rural Health Today,” and is a news anchor at WGN-AM Chicago. The award-winning broadcaster previously worked for WMAQ-AM, WJJD-AM, WCFL-AM, WCLR-FM, and WKQX-FM. Michael’s has won prestigious awards in both broadcast journalism and radio with his work in, “Crain’s Business Report,” and “The Kennedy Assassination: 25 Years Later.”

Agenda

  • 6:00-6:30 p.m. Registration and Networking
  • 6:30-8:30 p.m. Dinner/Program Follows

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