March Program: The Strongest Brand Wins

Tuesday March 8, 2011 – Tuesday March 8, 2011

121 Northwest Pointe Boulevard

View MapMap and Directions | Register


Are you responsible for starting a new brand, defining an emerging brand, re-inventing an existing brand, or extending a brand into new territory? In the “Strongest Brand Wins”, you’ll learn how to link all major disciplines of branding together to build a powerful and meaningful brand – dramatically increasing customer loyalty and long-term profit margins. You’ll learn:

* Why brand is now critical to every business

* How brand becomes the strongest barrier to competition

* The new formula for customer trust

* Why tribal identity trumps features and benefits

* The relationship between positioning and aesthetics

* The key differences between B2B and B2C branding


DJ Esquivel, President of Dieselhaus, LLC, a unique firm specializing in custom programs and workshops that help organizations build stronger brands, from the inside out. Combining his team of design thinkers and brand builders, the Chicago-based firm offers entrepreneurs, executives and managers a powerful hands-on approach to [launching & transforming] their companies. DJ Esquivel guides organizations through the critical intersections of Business, Brand, Design, and Innovation; enabling them to see through intense business challenges, and arming them with the tools and experience to confidently design pathways to difference.


* 6:00-6:30 p.m. Registration and Networking

* 6:30-8:30 p.m. Dinner/Program Follows

Early Bird Incentive: Register by March 1st and be entered in a drawing for a $50 Visa gift card.


brien steven pidgeon

DJ Esquivel is one of the smartest and most talented consulatants I have had the pleasure to work with.

Brien Steve Pidgeon
Las Vegas, Nevada

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