April Program: Under the Influence

Tuesday April 12, 2011 – Tuesday April 12, 2011

121 Northwest Point Boulevard

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Cision’s Heidi Sullivan, Vice President of Media Research, North America, and Valerie Lopez, Director of Media Research, will uncover the mysteries of practical social media applications, such as determining who your influencers are, and how to evaluate the effectiveness of your social media efforts. This seminar explores how to define who is truly influential in your industry in the social media universe and how you can locate and effectively target this new generation of influencers using free online tools or paid services like CisionPoint.

Cision Heidi Sullivan Heidi Sullivan
Vice President of Media Research, North America

Heidi Sullivan is the Vice President of Media Research, North America for Cision. She oversees all research of print, Internet and broadcast media. She joined Cision in 2004. Heidi was formerly an editorial manager for a firm that produced regional busines magazines, an account executive at a PR agency and an editor and media researcher for a major newswire service. She is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, public relations and the changing media landscape.

Cision Valerie Lopez Valerie Lopez
Director of Media Research, North America

Valerie Lopez is the Director of Media Research, North America for Cision. She has over ten years experience in Internet media research. She is also a regular host of the popular Cision Social Media Webinar series. Previously, Lopez served as the manager of internet  media and led the effort in compiling research data for over 10,000 influential blogs listed in Cision’s media database. Lopez holds bachelor’s degrees in journalism and gender studies from Indiana University.


  • 6:00-6:30 p.m. Registration and Networking
  • 6:30-8:30 p.m. Dinner/Program Follows

Register by April 1 and be entered in a drawing for a $50 Visa gift card.


Debra Bethard-Caplick

I’ve participated in a few Cision webinars (including the online version of this program), and unlike 99.9% of “free” webinars, they are not thinly disguised sales pitches. To the contrary, they are packed with useful information and free tools. Their product mentions only happen when it’s relevant to the point being discussed. I highly recommend their webinars, and I sign up for all the applicable ones I can. I found this one so valuable I asked them to present a variation of it at our chapter meeting, because the information is so valuable.

Come join us – we’ll have lots of prizes to give away as well.

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