PRSA Suburban Chicago Presents:
Including Advocacy Campaigns in Public Relations
Speaking Up for Students: Advocating for Grants for Higher Education
In August 2009, $2.1 billion in funding was cut from the MAP Grant, a major source of finance for students pursuing college degrees. After the cut, thousands of Illinois students were left feeling uncertain about how they would play for their education. The Monetary Award Program (MAP) provides grants, which do not need to be repaid, to Illinois residents who attend approved Illinois colleges and demonstrate financial need, based on the information provided on the Free Application for Federal Student Aid (FAFSA). Map grants are critical to many students’ ability to pay for their educational expenses.
As our special year-end holiday program, PRSA Suburban Chicago presents 2006 National PRSA President Cheryl Procter-Rogers speaking on the use of advocacy techniques in public relations programming.
The November event is also our end-of-year holiday party, and features our awards presentation and annual Toys for Tots collection. Attendees are invited to bring a new, unwrapped toy to donate to the US Marines’ Toys for Tots Christmas Toy Drive.
Cheryl Procter-Rogers, at the time the Vice President of the Office of Public Relations and Communications at DePaul University, will discuss the work she did to help ensure students depending on the grant could stay inside their classrooms and keep learning. Cheryl will demonstrate how any practitioner can effectively include advocacy techniques in their programs, and how doing so can positively affect one’s communications objectives and the organization’s bottom line.
Cheryl Proctor-Rogers, APR, Fellow PRSA
Senior Consultant, A Step Ahead Public Relations
With more than 30 years experience in the public relations arena, Procter-Rogers was the youngest member to be inducted into PRSA’s College of Fellows, and was one of the first African Americans to be inducted into the College. She also served as the PRSA 2006 president and chief executive officer. In October 2011, Procter-Rogers was awarded the PRSA 2011 Gold Anvil Award, the Society’s highest individual award. The Gold Anvil is considered PRSA’s lifetime achievement award and is presented to an individual whose work significantly advanced the profession and set high standards for those engaged in the practice of public relations.
6:00 p.m. Registration/Networking
6:30 p.m. Dinner/Program Follows
$25 PRSSA Students ~ $30 PRSA Members ~ $40 Non-Members ~ $25 Retired PRSA Members