2011: A PRSA Retrospective

Debra Bethard-Caplick, APR

2011 in Review

I look at the calendar and still can’t quite believe that 2011 is over. It’s been a fascinating journey serving as president this past year, one filled with successes and not-quite-successes (I refuse to succumb to the business-speak mandate to call them “challenges.”). But for all that, it’s been a good year.

We’ve weathered the worst of the recession’s ravages and are beginning our return to previous membership levels. Among other achievements during 2011, we’ve forged a new, cordial relationship with PRSA Chicago and other professional communication groups in Chicago, modified our name to PRSA Suburban Chicago instead of Chicagoland, established a very successful series of “PR After Hours” socials for informal networking, hosted a career workshop for jobseekers and an APR study group for members seeking accreditation, and featured top caliber speakers at our monthly programming dinners – and that was just the beginning. We even made it through February without being forced to cancel due to a blizzard! If you’re familiar with our recent history, you know that’s quite an accomplishment.

Next year looks to be even brighter, as we celebrate our 20th Anniversary. I won’t tease you with details, except to say that if you don’t at the very least make it to our year end party on November 13th, you’ll miss out on a very, VERY special experience.

I hope you take time as 2011 draws to a close to reflect on the year just past, and the brighter one to come. I invite you to join us next year as we celebrate our 20th Anniversary of serving PR professionals who live and work in the suburban Chicago area, and as we embark on our next 20 years. I look forward to seeing you all next year.

My wish for you all is a safe and wonderful 2012 and a very, very happy and prosperous New Year!


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