The Internet makes every company international, whether you intended to be or not. So how do you manage international PR in addition to your already overloaded workload? PRSA Suburban Chicago is kicking off our 20th anniversary year with Mary Uhrina of Clearly Write, who is a key part of the virtual management team for the International Manufacturing Technology Show (IMTS), which is ranked among the largest trade shows in the world. IMTS has evolved from a biennial week-long event where manufacturing professionals gathered into a full time community. Mary Urhina will present the story of how IMTS engages the global manufacturing community using the full range of communications tools managed by show management and a virtual agency as well as some of the lessons learned working with exhibitors and visitors from all over the world.
Mary Uhrina is a member of the IMTS virtual agency team, specializing in public relations and marketing communications for the show and its sponsor, The Association For Manufacturing Technology. Her company, Clearly Write, specializes in crafting clear and consistent messages and in turning complex technical information into powerful stories. She has worked on both the agency and corporate sides always focusing on manufacturing. Mary is also inventor of the Virtual Press Release Writer™, a tool used by numerous trade shows.
Mary is a board member of the Business Marketing Association Chicago Chapter and was the most recent recipient of the organization’s Proud Award. She also has been honored by her alma mater, Mount Mary College, with the Madonna Award for Professional Excellence.
Start your professional year off right with PRSA Suburban Chicago on January 10th at the Sheraton Suites – Elk Grove Village and register now.
6:00 p.m. Registration/Networking
6:30 p.m. Dinner/Program Follows
$25 PRSSA Students ~ $30 PRSA Members ~ $40 Non-Members