It’s been a tough couple of years in the public relations profession as the economy has struggled to right itself. Organizations of all sizes in the Chicago struggled, and cutbacks hit the public relations and marketing professions have suffered significantly over the last few years as employers have reacted to the markets uncertainty by slashing positions – and as we all know, PR is the first to be cut and the last to recover. Our chapter wasn’t alone in feeling the effects of the recession, as membership dropped over the past few years in response to the negative economy as employers cut positions and budgets. But encouraging signs are starting to appear, and we’re seeing a gradual uptick in membership levels and interest in the chapter.
As a result, we’re launching our first formal membership drive in many years. But to be successful in returning the chapter to pre-recession levels, we need your help. We’re asking everyone to invite a professional colleague to a chapter event in 2012. As an incentive, we’ve acquired several prizes to raffle off, including gift cards to assorted stores, restaurant gift certificates, a $100 US Savings Bond, and one year’s free national membership in PRSA – a $255 value! For each colleague you bring to a chapter event, you receive one entry into the raffle. If your guest joins PRSA Suburban Chicago, you get two entries while the new member gets one entry. For each subsequent guest you bring who becomes a new member, you receive TWO entries into the raffle instead of one, improving your odds of winning. If you are a former member who rejoins the chapter, you receive an entry into the raffle just for rejoining, plus reimbursement of your $35 reinstatement fee. In addition, every member who brings a guest to a chapter event receives a small gift as thanks for helping to spread the word about PRSA Suburban Chicago and contributing to the chapter’s activities. The drawing will be held at the chapter’s year end celebration on November 13th. Winners will be notified by email within 30 days following the drawing.