Designed by communicators for communicators to increase ROI, the PRSA 2012 International Conference is happening Oct. 13–16, in San Francisco. This year’s conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of our 2012 Conference.
Make the most of your existing budget, and register by Aug. 24 to save $200 on Conference Package One (General Sessions, Professional Development Workshops and Package 1 meal functions).
Customize Your Experience by Mixing and Matching from Five Professional Development Tracks:
Track 1: Strategies
Planning, reputation, branding, IMC, risk communications
Track 2: Tools and Techniques
Case studies, messaging, word-of-mouth, media relations, skill-building and social media
Track 3: Specialization
PRSA Professional Interest Sections-sponsored programming focused on specific audiences and industries
Track 4: Measurement & ROI
The Business Case for Public Relations™ components, including research, measurement, ethics and brand value
Track 5: Corporate culture, workplace infrastructure, conflict resolution, managing change and mentoring
Join thousands of colleagues and over 150 industry experts, including:
Setting the tone for the Conference is Twitter Co-Founder and Creative Director Biz Stone. The self-described “Internet entrepreneur who believes in the triumph of humanity with a little help from technology,” will deliver the opening keynote presentation on how technology continues to impact the changing communications landscape.
Joining us as a keynoter is Tim Westergren, founder and chief strategy officer of Pandora. This award-winning composer will share his experience in setting Pandora’s overall strategy and vision, as well as discuss how he spends time traveling the country to connect with the tens of millions of Pandora users.
June Cotte, Ph.D., Consumer Behavioral Expert
June Cotte, Ph.D., consumer behavioral expert and associate professor of marketing at the Richard Ivey School of Business, will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?” The focus of her research stems from two questions: 1.) Do consumers reward corporations for their social responsibility practices? 2.) How much?
Michael Steele, Political Analyst, MSNBC
Elected chairman of the Republican National Committee in 2009, Michael Steele recently launched the bipartisan public affairs consultancy, Purple Nation Solutions, with Fox News contributor and former White House special counsel Lanny Davis. Steele will offer insight into the key issues shaping the 2012 election.
Register Early and Save!
Save $200 off your registration fee when you register by August 24th at www.prsa.org/conferencesaver – and if you’re concerned about housing costs, check with PRSASCC president Debra Bethard-Caplick about sharing a room with other chapter professionals attending the conference.