Paradigm Shifts: A Revolution in Web Content and Communication

David Gunkel
Dr. David Gunkel
The Internet and World Wide Web constitute the first major mass medium since television.But the features and operations of this new medium have not remained fixed or static. The web, in particular, is a dynamic system that has changed considerably since the time of its initial introduction. And we now describe its various epochs with the terms Web 1.0, Web 2.0, Web 3.0, etc.

These developments are not necessarily different versions of the web (as would be the case with, for example, software releases), but are best understoodin terms of what the epistemologist Thomas Kuhn called “paradigm shifts”—changes in perspective that fundamentally reorient our understanding and employment of this new media technology. These paradigm shifts introduce unanticipated challenges to established procedures and approaches. But they also present innovative and intriguing opportunities for content development, management, and distribution.

In this presentation, David J. Gunkel, Presidential Teaching Professor in the Department of Communication at Northern Illinois University, will explain what these changes in the configuration of the web entail, why they are significant for both producers and consumers of Internet content, and how communication professionals can best respond to and leverage the opportunities made available by these innovations.

David J. Gunkel (PhD) is an award winning author and teacher specializing in information technology and new media. He holds the position of Presidential Teaching Professor in the Department of Communication at Northern Illinois University and is the author of Hacking Cyberspace (Westview, 2001); Thinking Otherwise: Philosophy, Communication, Technology (Purdue University Press, 2007); and The Machine Question: Critical Perspectives on AI, Robots and Ethics (MIT Press, 2012). He is also the founding co-editor of the International Journal of Žižek Studies, co-editor of the book Transgression 2.0: Media, Culture, and the Politics of a Digital Age (Continuum, 2011), and the founding co-editor of the Indiana University Press book series in Digital Game Studies. More information available at

Where: DOC Wine Bar, Lombard, IL in Yorktown Shopping Center
When: Tuesday, March 12
Time: 6-9 p.m.

Register Now!

Your email address will not be published.