From Rebecca Black to the Old Spice Guy; the Influence of Web Video: An introduction to the use of video for marketing and public relations efforts

Tom McPheron

“From Rebecca Black to the Old Spice Guy; the Influence of Web Video:An introduction the use of video for marketing and public relations efforts.”

Tom McPheron

Tom McPheron will give examples of effective videos applied for outreach efforts, client retention, branding, etc. He’ll discuss the importance of YouTube and other online video sites, the difference between them, and current research on the growing importance of video communications. Tom will follow this with a basic introduction to video production, and he’ll also introduce new developments in video that are expected later this spring, including video application on Twitter and changes made to YouTube.

Where: DOC Wine Bar, Lombard, IL in Yorktown Shopping Center
When: Tuesday, April 9
Time: 6-9 p.m.

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