Understanding Recent Graduates: How they think and how to survive working with them

Ron Culp speaks to PRSA Suburban Chicago chapter


Whether you graduated from college 30 years ago or 5 years ago, the public relations and communication profession has changed a lot and new graduates are entering the workplace. What did they learn in the last four years at college and how will this change the dynamics of the workplace? Ron Culp will explain the differences in today’s graduates and how to keep internal communication productive so external communication can achieve goals.

With over 35 years of experience, Ron has seen the changes in the communication industry and understands the impact of generational differences on the workplace. He will detail what new skills recent graduates bring to the table and how all generations can use their knowledge to work together on a common goal.

About Ron Culp

Ron Culp is an Instructor and Director of the Graduate Program for Public Relations and Advertising (PRAD) at DePaul University. In addition, he serves as a public relations consultant to individuals, agencies and corporations.

Prior to beginning his consultancy and joining DePaul, Culp was a Ketchum Partner and headed the global agency’s North America Corporate Practice. He also served as Managing Director of the agency’s Midwest operations.

Ron Culp speaks to PRSA Suburban Chicago chapter

Ron’s 35-year PR career spans a broad range of communications activities in government and business-to-business, consumer products, pharmaceutical and retailing industries. Prior to joining Ketchum, he opened and served as Managing Director of the Chicago office of Sard Verbinnen and Company, a leading financial communications firm.

Previously, Ron was Senior Vice President, Public Relations and Government Affairs, for Sears, Roebuck and Co. During his Sears career, Ron managed internal and external communications, marketing public relations support, state and federal government affairs and community relations, and crisis management. He also was chair of the Sears-Roebuck Foundation. Earlier in his career, Ron held senior communications positions at Sara Lee Corporation, Pitney Bowes and Eli Lilly.

Ron began his career as a reporter for The Columbus (Ind.) Republic before working for the Indiana House of Representatives and then the New York State Assembly where he served as Director of Member Services (the PR support unit)

Ron funded a PRSSA scholarship recognizing student mentors and he and his wife have endowed a scholarship at their alma mater, Indiana State University, for first generation college students.

Ron is active in several civic organizations including the Economic Club of Chicago where he is a former board member. He also serves on the boards of the Lincoln Park Zoo, Gilda’s Club Chicago, the Plank Center for Leadership in Public Relations, and the Indiana State Foundation. For the past seven years, Ron has been listed in Crain’s “Who’s Who in Chicago Business.”

Ron blogs about PR careers at www.culpwrit.com. In 2006, he received the Distinguished Service Award from the Arthur W. Page Society, and in 2011 he was honored with the prestigious John W. Hill Award by the New York Chapter of PRSA and in 2012 he was named PR Professional of the Year by Chicago PRSSA. He also is featured in the PRSSA book, “Legacies from Legends in Public Relations” (2007) and was named to the PR News “Hall of Fame” in 2008.

Where: DOC Wine Bar, Lombard, IL in Yorktown Shopping Center
When: Tuesday, May 21 (We are meeting the 3rd Tuesday this month)
Time: 6-9 p.m.

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