With organizations looking for new ways to engage their target audiences, content marketing offers a powerful tool for connecting with customers and prospects adept at avoiding brand messaging. Learn why content marketing has become a go-to tactic for marketing and PR professionals, how it can build thought leader positioning as well as generate leads, and why PR practitioners may be uniquely qualified to execute best-in-class content marketing programs.
About Lisa Ryan Mattes
Lisa is president of Boomm Marketing & Communications, a Chicago area business-to-business marketing services agency that has been building client brands and boomming their business for more than 15 years. The company offers expertise in brand strategy, advertising, public relations, digital engagement, social media and inbound marketing. Lisa has worked extensively in both marketing and public relations roles during her career, which included positions at Tribune Media Services, Esrock Advertising and Savings Institutions magazine. In 2010, she achieved the APR (Accredited in Public Relations) designation from the PRSA.
When: Tuesday, September 10, 2013
Where: DOC Wine Bar Lombard
Time: 6-9 p.m.