PR’s impact on SEO has completely changed in the last year. Press releases have lost their luster and guest blogging has now become a sticky subject when it comes to link building. So what’s a PR to do? Join Brandon Andersen, Director of Marketing at Cision, for a discussion on what works, what doesn’t work, and what to focus on in 2014 and beyond.
Brandon Andersen is the Director of Marketing at Cision US. In his role, Brandon leads Cision’s US marketing team and develops strategies for engaging marketing and PR professionals. He is a host of the popular Cision Social Media and SEO Webinar series, and blogs about everything from SEO and content marketing tactics to future trends in communication and technology on Cision’s blog.