Congratulations to Suburban Chicago Members Debra Bethard-Caplick and Chris Orris for winning the Silver Anvil Award from PRSA. Debra, founder of Quicksilver Edge Strategic Communications, and Chris, an account executive for the firm, received the award in New York City. The Silver Anvil recognizes outstanding achievement in strategic public relations planning and implementation.
Quicksilver Edge and account exec Chris Orris received the 2014 Silver Anvil Award for its Windforge Kickstarter Campaign: Saving a Game Developer’s Dream Against All Odds campaign in the Marketing Consumer Products category. Independent Canadian video game developer Snowed In Studios had a dream: to develop and launch their own video game, not merely develop the games designed by larger companies. After years of work the dream was in sight, if they could raise $50,000 through a crowd funding website, Kickstarter. But with 15 days till time ran out on their dream, they were still short by $34,000. Quicksilver Edge Strategic Communications took up the challenge to market the game and the crowd funding effort, and help Snowed In reach their goal – and did, with just 62 seconds to spare. Just two days previously, the campaign earned an Award of Excellence at the PRSA Chicago Skyline Awards.
“Silver Anvil winners make a difference in their companies or for their clients, whether they create awareness, help increase sales, cement brand leadership, build a reputation or help correct widespread misperceptions,” said James J. Roop, APR, Fellow PRSA, 2014 Chair of the PRSA Awards and Honors Committee. “The Silver Anvils recognize the best programs in our field and we commend the winners for raising the bar again this year.”
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 16 categories and over 60 sub-categories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies. Entries are judged on their research, planning, execution and evaluation, while also taking factors such as creativity, ethics and budget into consideration.
About Quicksilver Edge Strategic Communications
Quicksilver Edge Strategic Communications is a boutique public relations/marcomm firm headquartered in Chicago, with affiliate partners in Orange County, California, and the Baltimore-Washington, D.C., metropolitan area. Founded in 2012, QSE specializes in to build distinctive strategic integrated public relations and marketing communications that cultivate relationships for businesses, associations and other public and private organizations engaged with generation-specific audiences, particularly the over-35 consumer market, mature populations and customers.