Hidden Psychographic Issues That Impact Your Messages
And are they listening? Don’t be so sure.
Grouping customers by race, age and gender isn’t enough in a world that demands personalization. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond statistical categories to identify target audiences by shared generational attitudes and lifestyle preferences if they want their audiences to get the message. Debra Bethard-Caplick will take you on a tour of your audience’s mind, and how to connect the dots between attitudes and messaging.
Debra Bethard-Caplick, MS, MBA, APR
Debra Bethard-Caplick is the co-founder and managing partner of Quicksilver Edge Strategic Communications, an award-winning public relations firm that provides expertise in public relations, crisis communications, strategic planning, public policy and reputation management at for- and non-profit organizations and agencies. Debra is the chair of the PRSA Midwest District and the immediate past president of PRSA Suburban Chicago. She is a Life Member of the International Association of Business Communicators and is the Chief Ambassador of the Illinois Jaycees. She is a nationally recognized speaker, and also teaches PR and advertising writing at DePaul University.
Tuesday, September 9th
DOC Wine Bar in Lombard, IL
Networking – 6:00 pm
Dinner and program – 6:30 pm