The best content strategies not only focus on posting content to your website and promoting it on social channels, but also incorporates the reach that paid media offers. That being said, content marketing ultimately is a space that PR people need to own to be successful across all spectrums.
We’ll discuss how to balance the three mediums (paid, owned and earned media) and how to easily re-purpose your content to boost your message across all platforms. Items specifically addressed include:
What is content marketing?
Why is it important now?
Why storytelling should start with PR
Harnessing earned, paid and owned media
Sonal Moraes is a Product Marketing Specialist at Cision, focused on the Sales Enablement side of the business. Additionally, Sonal is an Adjunct Faculty at DePaul University in the College of Communication, which is also where she earned her BA in PR/Advertising. In her spare time, she volunteers as Director of Newsletter Management for ATDChi. You can find Sonal on Twitter @sonalmoraes
PRSA Suburban Chicago Chapter
Tuesday, January 13, 2015 from 6:00 PM to 9:00 PM
DOC Wine Bar in Lombard, IL