Planning and Executing a Media Tour de Force

Eventbrite - Planning and Executing a Media Tour de Force

Next Tuesday, March 10, Jim O’Reilly from D S Simon will share his knowledge and experience on conducting effective Satellite media tours (SMTs), both broadcasted and online. After a brief introduction for those who haven’t run one before, he’ll demonstrate the importance of structuring a good storyline, using solid talent, and getting additional value by re-using SMT content in the future.

Jim O’Reilly is Regional Vice President for the strategic video communications company D S Simon, where he has been for nearly 15 years working as a producer, then production manager in New York. This was a time when the Video News Release was a key tactic in public relations. Jim produced hundreds of highly successful VNRs as well as Satellite Media Tours. In 2006 Jim moved to Chicago to open D S Simon’s Midwest office.

Prior to this, Jim worked in television news for nearly 20 years at KYW in Philadelphia and WGAL in Lancaster, PA . Jim is a native of suburban Philadelphia and a graduate of Temple University.

Tuesday, March 10 • 6-8 p.m.
D.O.C. Wine Bar in Lombard
$35 Members, $45 Non-Members, $30 Students
Ticket includes dinner, program, dessert, and a non-alcoholic beverage

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Eventbrite - Planning and Executing a Media Tour de Force

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