When effective media outreach leads to strong interest from the local television news, life is good. Prep your spokesperson with key messages …meet the reporter and camera crew at the interview location …simple enough, right?
Then the unexpected happens.
Learn how two savvy public relations professionals remained calm and flexible during a most unusual situation. See how quickly providing critical resources to a news team helped turn a near disaster into a lead story on the 5:00pm evening news.
Plan to our attend the next PRSASCC meeting on Tuesday, April 12th
Didn’t See That Coming: How Ingenuity and Resourcefulness Saved A Near Media Relations Disaster
With Special Guests:
Susan Stoga, Principal
As a principal and co-founder of Carson Stoga Communications, Susan Stoga brings more than 25 years’ experience in brand marketing and communication strategy to her suburban
Chicago-based public relations and social media consulting firm. Susan’s clients include Fortune 500 companies, national associations and franchisers. For the past 10 years, Susan has served as strategic counsel for numerous firms seeking to utilize the media to convey their brand messages.
Tom Jackson, APR
Tom Jackson Public Relations
Tom is the principal of Tom Jackson Public Relations, a Naperville-based PR agency providing public relations services and marketing communications to clients. Tom recently started his own agency after 23 years leading communications within the nonprofit sector. Tom specializes in integrated digital campaigns, helping clients build their brand through digital storytelling, video marketing and social media strategy. Tom’s recent clients include retail, e-commerce and nonprofits.
DOC Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148
Networking starts at 6:00 pm, dinner at 6:30 pm
with the guest speaker program following.
Non-members are always welcome!