Let’s talk about “5 Simple Ways to Build Measurement and Analytics Competence”

in a special panel discussion June 14th

Confirmed Panelists include –

Pauline Draper-Watts

Pauline Draper-Watts

Pauline Draper-Watts has been with Edelman since early 2012 and leads the global measurement and analytics practice. Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional metrics. She provides strategic counsel to clients and colleagues alike.

One of the thought leaders in the industry, she has presented at conferences for PRSA, IABC, the Institute for Public Relations, (IPR), the International Association for Measurement and Evaluation of Communications (AMEC) and the Word of Mouth Marketing Association (WOMMA) in addition to speaking at client conferences, leading workshops and guest lecturing for academic institutions. She has been inducted into the PR News Measurement Hall of Fame.

Pauline is a past Chair for the IPR’s Commission on Public Relations Measurement & Evaluation which exists to develop and promote standards and methods for public relations research, measurement and analytics that contribute to ethical, strategic and effective public relations. In this role she worked with AMEC, the Global Alliance, the International Communications Consultancy Organization (ICCO) and the PRSA to craft the “Barcelona Declaration of Measurement Principles” and contributed to the 2015 update to 2.0. She is active with AMEC, serves on the PRSA Research Committee and judges various awards in addition to being published.

Prior to joining Edelman, Pauline has had a wealth of communications measurement and research experience. She co-founded Precis, one of the early media research and analysis companies. When this was acquired by Millward Brown, she moved from the UK to the US to establish the US division and develop greater insights by integrating news and social media with more traditional market research.

 

RJain2
Rajul Jain, Ph.D.,
Dr. Jain, is an assistant professor of public relations at DePaul University in Chicago where she teaches courses in PR strategy, international public relations, and measurement and data analytics. She is also a senior manager of predictive analytics at Ketchum counseling clients on measurement and analytics solutions. She holds a Ph.D. in mass communications, an M.A. in international business, and an M.A. in mass communication from the University of Florida.

 

D.O.C. Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Networking starts at 6:00 pm, dinner at 6:30 pm
with the panel discussion program following.

Non-members are always welcome!