Kick Off the Holiday Season With PRSA Suburban Chicago at Cooper’s Hawk on November 4th!

Join us to kick off the holiday season with our year ending party and Toys for Tots collection drive. We will be welcoming keynote speaker Brian Basilico, internationally recognized author of B2b Interactive Marketing and the author of “It’s Not About You, It’s All About Bacon! Interactive Marketing in a Social Media World.

B2b helps companies and non-profits market their products and services through the effective use of online tools including websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.

Brian’s career spans over 30 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience with technical expertise, to build online campaigns that continue to produce measurable results. As a musician, technician, programmer, producer, and consultant, he has built a reputation for creativity, innovation, and translating “geek” into English. Brian is also an adjunct professor, trainer, speaker, and author of many marketing and social networking blogs and articles.

And Awards, of Course

Putting together the chapter activities for the year is a collective effort that involves many people. Each year the chapter recognizes a few outstanding members for their services to the chapter. Please join us as we recognize these members who give their time to make sure you have professional development opportunities to advance your career.

Toys for Tots Collection

Every year we invite attendees at our holiday party to bring toys to donate to Toys for Tots. Bring a toy and receive a coupon good for $5 any 2018 event. Bring 3 toys and we’ll give you a coupon worth $20 off a 2017 event!

Cooper’s Hawk Winery & Restaurant
798 W. Algonquin Road
Arlington Heights, IL 60005
(Algonquin & Golf Roads)

Guests welcome at the Member Rate! Register now!

Saturday, November 4th, 2016
Networking 12 pm
Luncheon & Program 12:30 pm

Crisis Communications in a Natural Disaster: A Conversation With W. Patrick McSweeney, APR Fellow PRSA

PR practitioners are expected to know how to plan for and execute a crisis communications program. Not everyone has the misfortune to actually experience a major crisis like natural disasters, workplace violence, civil unrest, computer system hacking or a business bankruptcy. There’s only one thing guaranteed to happen in a crisis — the unexpected. 
 
Are you and is your organization prepared? Now is the time to find out with Patrick McSweeney, APR, Fellow PRSA.”
 

Patrick applies his experience as a newspaper, radio and TV journalist to help clients effectively connect with customers, employees, community leaders, vendors, investors and others.

During the past 25+ years he has served as the spokesperson for a government agency in Florida and worked with well-known automotive, high tech, retail brands, vacation destinations and others.

He serves as public relations strategist and counselor for C-suite executives, providing crisis communications planning, message development and media relations assistance to clients. 

McSweeney began working for a weekly newspaper while still in high school, then worked on the copy desks at two major daily newspapers in Ohio and also freelanced as a news and sports photographer for the Associated Press while attending college. He then worked as a radio reporter/anchor, freelancing for National Public Radio, NBC and AP Radio News before working at TV stations in Ohio and Florida as an anchor, reporter and producer covering the military, transportation, government and politics.

McSweeney earned the designation Accredited in Public Relations (APR) from the Public Relations Society of America in 2011 and was elected to the prestigious College of Fellows in 2015. He has won many awards for his work including a Bronze Anvil Award of Commendation from the Public Relations Society of America and was a finalist for the nation’s top Corporate Social Responsibility programs from PR News. 

He is currently the president-elect for the Southeastern Wisconsin chapter of PRSA and twice served as president of the North Florida chapter (1995 and 2013). Besides giving back through PRSA, he has served as an Adjunct Professor teaching PR writing and Writing for the Mass Media at the University of North Florida and mentored dozens of college students and young PR professionals.

A graduate of The Ohio State University, McSweeney earned a Bachelor of Arts degree in Journalism. He is married to his college sweetheart, Jane, and is the father of two grown sons, David and John. 

 

 

Gene & Georgetti’s
Tuesday, Sept. 12, 2017
9421 W. Higgins Road
Rosemont, Illinois 60018

Networking 6 pm
Dinner & Program 6:30 pm

 

Join PRSASCC April 12 – Didn’t See That Coming: How Ingenuity and Resourcefulness Saved A Near Media Relations Disaster

When effective media outreach leads to strong interest from the local television news, life is good. Prep your spokesperson with key messages …meet the reporter and camera crew at the interview location …simple enough, right?

Then the unexpected happens.

Learn how two savvy public relations professionals remained calm and flexible during a most unusual situation. See how quickly providing critical resources to a news team helped turn a near disaster into a lead story on the 5:00pm evening news.

Plan to our attend the next PRSASCC meeting on Tuesday, April 12th

Didn’t See That Coming: How Ingenuity and Resourcefulness Saved A Near Media Relations Disaster

With Special Guests:

Susan Stoga, Principal
Carson-Stoga Communications

As a principal and co-founder of Carson Stoga Communications, Susan Stoga brings more than 25 years’ experience in brand marketing and communication strategy to her suburban

Chicago-basusan-stogased public relations and social media consulting firm. Susan’s clients include Fortune 500 companies, national associations and franchisers. For the past 10 years, Susan has served as strategic counsel for numerous firms seeking to utilize the media to convey their brand messages.

 

 

Tom Jackson, APR
Tom Jackson Public Relations

Tom is the principal of Tom Jackson Public Relations, a Naperville-based PR agency providing public relations services and marketing communications to clients. Tom recently started his own agency after 23 ytom-jackson-APRears leading communications within the nonprofit sector. Tom specializes in integrated digital campaigns, helping clients build their brand through digital storytelling, video marketing and social media strategy. Tom’s recent clients include retail, e-commerce and nonprofits.

 

DOC Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Networking starts at 6:00 pm, dinner at 6:30 pm
with the guest speaker program following.

Non-members are always welcome!

custombutton

Authentic Connection with Alex Ott

Alexandria OttPRSASCC had an exciting evening of networking and learning with our special guest

Alexandria Ott
Founder & CEO

Chrome City

Over the past decade, Alex has worked as a writer and PR consultant for a number of brands and businesses in hospitality, lifestyle, and government. In 2014, she started Chrome City as the result of her desire to tell a deeper story on behalf of her clients. Chrome City is a catalyst for Chicago creatives to connect with like-minded brands and audiences. As communication leads to community, Chrome City’s mission is to provide strategies that create a shift in our current culture by finding new and innovative ways to connect, think and understand.

D.O.C. Wine Bar
326 Yorktown Shopping Center
Lombard, IL 60148

Networking starts at 6 pm with dinner at 6:30 pm
and the program following.

$35.00 for PRSASCC members
$40.00 for non-members
$25.00 for PRSSA students
$30.00 for Retired members

custombutton

Managing a Crisis – Canine Influenza Hits Chicago

Canine influenzaAs any public relations professional will attest, a crisis can take many different forms. Virginia Mann has dealt with a variety of crisis, from product recalls to plant closures to changes in corporate leadership. In the spring of 2015, Virginia played a lead role in an especially challenging crisis, one that provides a useful roadmap for communication professionals dealing with a rapidly changing crisis and multiple audiences.

In Spring of 2015, veterinarians in Chicago began seeing a large number of coughing dogs. Initially, they believed they were dealing with an unusually large outbreak of a contagious, but fairly common dog illness called Kennel Cough. It quickly became apparent that something much more serious was at hand as large numbers of dogs became critically ill, requiring extensive medical attention or hospitalization. In a matter of a few short weeks, more than 2,000 dogs, primarily in downtown Chicago and on the near north-side, contracted what turned out to be a highly contagious form of Canine Influenza Virus never before seen in the Americas.

For about eight weeks, Virginia worked with primary care, emergency and specialty care veterinarians, veterinary pharmaceutical companies and universities to address the crisis.

On behalf of her many veterinary clients, Virginia and her team rapidly created and implemented comprehensive communications to alert veterinarians, pet owners, the media and the public about this dangerous illness. Virginia and her clients were responsible for much of the media coverage worldwide on this topic, from CNN to Huffington Post to U.S. News & World Report, and virtually every Chicago media outlet.

Join us to learn how Virginia and her team managed the rapidly changing crisis while engaging a variety of audiences on behalf of multiple clients effected by the situation. Her learnings can easily be used as a roadmap for those dealing with a crisis.

Virginia Mann
Virginia Mann

Virginia Mann is an award-winning corporate communications, public relations and public affairs professional who heads up her own boutique agency. Her experience includes extensive work with CEOs, boards of directors, the media, employees and the public.

Her broad experience includes in-depth work with blue-chip, Fortune 500 and industry-leading consumer products companies as diverse as Astellas Pharmaceuticals; Chicago Veterinary Emergency & Specialty Center; Diversified Real Estate Capital; Lou Malnati’s Pizza; United Airlines; and West Loop Veterinary Care; among others.

In addition to her clients, Virginia is an adjunct instructor at Loyola University in Chicago, teaching public relations courses in the School of Communication. She is the Treasurer of the Chicago Chapter of the Public Relations Society of America, and is a former board member of the International Association of Business Communicators.

She and her husband Gary Dupuis are the proud pet parents of Spencer, an American Kennel Club Champion Tibetan Terrier.

Tuesday, January 12, 2016
6 pm Networking, 6:30 pm dinner
Uno’s Pizzeria & Pasta
1160 Plaza Dr, Schaumburg, IL 60173
Corner of Meacham & Golf Roads (Woodfield Mall)

$25 Members, $35 Non-Members, $20 Students
Ticket includes dinner and program

custombutton

Uno's Pizzeria Schaumburg
Uno’s Pizzeria Schaumburg

October 13th: LinkedIn – Warm-up Cold Leads With Dee Reinhardt!

Networking and LinkedIn expert Dee Reinhardt is coming to our chapter program in October to show us how to make the most of LinkedIn…without paying for the premium membership.

LinkedIn – Warm-up Cold Leads

You may have a LinkedIn profile, but how can you use it to find leads and then make them  warm” leads instead of resorting to that thing we all hate – cold calling!

We will cover a number of features in LinkedIn to help you understand more about using the tool instead of just collecting connections.  Bring your laptop if you would like to participate while I demonstrate. Come armed with your questions.

Dee ReinhardtDee Reinhardt

Right-brained.  That is a good description of Dee Reinhardt.  If it has to do with creativity, she is all about that.  When social media advanced into the marketplace, Dee embraced it with a passion.

Dee is a Type-A personality, energetic, gregarious, an extrovert, a planner and a leader.  As the marketing department for a workforce development agency, her “right-brain” kicked in with social media to help her develop new ways to reach out, new avenues to explore and new methods to exercise.

Dee is a certified social media strategist and the principal of her own company, Time2Mrkt, Inc. specializing in digital marketing.  In addition to helping small business optimize their digital strategy, teaching LinkedIn is one of her passions. It is only natural that she shares her knowledge with the community, teaching LinkedIn and other social media sessions for business owners and community members. She consults with small business and solopreneurs to help them plan, create, implement, maintain and/or train staff to market on their social media platforms.

Find out more about Dee on www.linkedin.com/in/deereinhardt

Tuesday, October 13, 2015
6 pm Networking, 6:30 pm dinner
Uno’s Pizzeria & Pasta
1160 Plaza Dr
Schaumburg, IL 60173
Corner of Meacham & Golf Roads (Woodfield Mall)

$25 Members, $35 Non-Members, $20 Students
Ticket includes dinner and program

custombutton

What Would You Do in a Social Media Crisis?

The worst part of handling a crisis isn’t always the ‘round-the-clock scrambling to maintain your reputation; it’s that they often happen when you least expect them. But with preparation and training in the best practices of crisis PR, you can minimize the damage—and stress—of what’s bound to happen in all our careers.

Jack Monson Headshot

On Tuesday, April 14, Jack Monson will share his expertise in social media strategy to prepare us for the worst over a delicious pizza party package at Uno Pizzeria in Schaumburg. He’ll start with ways to create an effective crisis plan before sharing tips and guidelines for implementation. Then things will get interactive as he puts us to the test, giving us worst case scenarios where participants will have to implement what they just learned in order to survive. Continue reading What Would You Do in a Social Media Crisis?

Planning and Executing a Media Tour de Force

Eventbrite - Planning and Executing a Media Tour de Force

Next Tuesday, March 10, Jim O’Reilly from D S Simon will share his knowledge and experience on conducting effective Satellite media tours (SMTs), both broadcasted and online. After a brief introduction for those who haven’t run one before, he’ll demonstrate the importance of structuring a good storyline, using solid talent, and getting additional value by re-using SMT content in the future.

Jim O’Reilly is Regional Vice President for the strategic video communications company D S Simon, where he has been for nearly 15 years working as a producer, then production manager in New York. This was a time when the Video News Release was a key tactic in public relations. Jim produced hundreds of highly successful VNRs as well as Satellite Media Tours. In 2006 Jim moved to Chicago to open D S Simon’s Midwest office. Continue reading Planning and Executing a Media Tour de Force