Next Tuesday, March 10, Jim O’Reilly from D S Simon will share his knowledge and experience on conducting effective Satellite media tours (SMTs), both broadcasted and online. After a brief introduction for those who haven’t run one before, he’ll demonstrate the importance of structuring a good storyline, using solid talent, and getting additional value by re-using SMT content in the future.
Jim O’Reilly is Regional Vice President for the strategic video communications company D S Simon, where he has been for nearly 15 years working as a producer, then production manager in New York. This was a time when the Video News Release was a key tactic in public relations. Jim produced hundreds of highly successful VNRs as well as Satellite Media Tours. In 2006 Jim moved to Chicago to open D S Simon’s Midwest office. Continue reading Planning and Executing a Media Tour de Force
We’re going more casual for our February 10th meeting and hosting a roundtable discussion!
Are you curious about what Apps and Software are out there for PR, marketing, and communication professionals? Join our chapter as we discuss the different types of applications and software (free and paid) we use to make the most of our PR planning.
With Sonal Moraes, Cision
Content strategies are becoming more sophisticated and between earned, owned, and bought, there’s a lot of information going around. Sonal Moraes
The best content strategies not only focus on posting content to your website and promoting it on social channels, but also incorporates the reach that paid media offers. That being said, content marketing ultimately is a space that PR people need to own to be successful across all spectrums. Continue reading Converged Media in Your Marketing Strategy
PRSA Suburban Chicago Chapter
Tuesday, October 14, 2014 from 6:00 PM to 9:00 PM
DOC Wine Bar in Lombard, IL
Simmons will speak about ethical dilemmas currently in the news and how they impact the careers of PR professionals. Highlights will focus on conflicts in digital communication, including social media and native advertising, followed by small group discussion and analysis of three ethical scenarios. The conflicts reveal how PRSA resources can provide guidance through application of the Code of Ethics.
About the Presenter:
Bobbi Johnson Simmons, APR, was president of the Public Relations Society of America (PRSA) Hoosier Chapter in 2012, her 25th year of PRSA membership. Over those 25 years she has served in nearly every board and committee capacity including delegate to PRSA’s annual convention and member of its Counselors Academy. She has held APR (Accredited in Public Relations) status for over 20 years. Continue reading October Program: Negotiating Ethical Minefields with Bobbi Simmons
Hidden Psychographic Issues That Impact Your Messages
Do you know who your audience is? Are you sure?
And are they listening? Don’t be so sure.
Grouping customers by race, age and gender isn’t enough in a world that demands personalization. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond statistical categories to identify target audiences by shared generational attitudes and lifestyle preferences if they want their audiences to get the message. Debra Bethard-Caplick will take you on a tour of your audience’s mind, and how to connect the dots between attitudes and messaging.
Debra Bethard-Caplick, MS, MBA, APR
Debra Bethard-Caplick is the co-founder and managing partner of Quicksilver Edge Strategic Communications, an award-winning public relations firm that provides expertise in public relations, crisis communications, strategic planning, public policy and reputation management at for- and non-profit organizations and agencies. Debra is the chair of the PRSA Midwest District and the immediate past president of PRSA Suburban Chicago. She is a Life Member of the International Association of Business Communicators and is the Chief Ambassador of the Illinois Jaycees. She is a nationally recognized speaker, and also teaches PR and advertising writing at DePaul University.
Tuesday, September 9th
DOC Wine Bar in Lombard, IL
Networking – 6:00 pm
Dinner and program – 6:30 pm
Navigating the Hiring Process with Talent Acquisition Specialist Laura McDermott
Are you looking to make that next career move in PR, Marketing, or Communication, but don’t quite know how to navigate today’s hiring process? Laura McDermott, Talent Acquisition Specialist with Esquire Recruiting, LLC, will provide tips you can use during your next job search as well as go over the current state of the job market for public relations and communication professionals. Continue reading Live Webinar: Navigating the Hiring Process
We’re all about stories in PR. But stories and storytelling aren’t the same thing. We know that storytelling is critical to the persuasion that is the basis of what we do for our clients and employers. So why aren’t we more successful at it?
Telling stories to communicate and persuade is at the heart of all business activity. We tell stories to persuade audiences to buy our products or services, to explain to employees and colleagues what our strategic plan is, to communicate with investors, analysts and the media about our stock, our new products and what our mission is. But despite the critical importance of storytelling in communication, many of us struggle to with it. We have trouble communicating our stories, much less make them inspiring. Too often, we get lost in the bog of PowerPoint slides, formulaic news releases, and overworked statements vetted and sanitized by corporate executives and legal counsel until the story is lost. Even our most creative and carefully planned efforts are routinely dismissed or greeted with skepticism. Continue reading Storytelling vs. Stories in Public Relations with Guest Speaker Jon Ratliff
You’ve heard Michael Smart talk about how to transform your pitch from snooze to news. Now, hear more about how to get journalists’ and bloggers’ attention, and turn it into action.
Some PR pros are consistently landing top-tier coverage for products and services across all industries. In many cases, journalists thank them for reaching out and following up. How do they do it? During this webinar, you’ll find dozens of practical tips that will immediately boost your media and blog coverage. You’ll also learn what to say or write to grab journalists’ and bloggers’ attention every time.
Actual pitches from several industries that landed top-tier coverage.
How to shape routine or mundane facts into angles that journalists and bloggers crave.
Follow-up emails that spurred journalists to action.
Michael Smart, principal, MichaelSMARTPR Smart has trained more than 4,500 communicators around the world on how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman, Wells Fargo and many other organizations. He has twice been a top-rated presenter at the PRSA International Conference.
Thursday, April 17 from Noon-1 p.m.
This webinar will not be available for playback.