Converged Media in Your Marketing Strategy

Eventbrite - Converged Media in Your Marketing Strategy

With Sonal Moraes, CisionSonal Moraes Headshot
Content strategies are becoming more sophisticated and between earned, owned, and bought, there’s a lot of information going around. Sonal Moraes

The best content strategies not only focus on posting content to your website and promoting it on social channels, but also incorporates the reach that paid media offers. That being said, content marketing ultimately is a space that PR people need to own to be successful across all spectrums. Continue reading Converged Media in Your Marketing Strategy

A Bridge to Somewhere: The Do’s and Don’ts of Media Relations With Barnaby Dinges: November 11th Year End Party

With Barnaby Dinges, Senior Vice President FleishmanHillard ChicagoBarnaby Dinges

Eventbrite - A Bridge to Somewhere

PRSA Suburban Chicago Chapter
Tuesday, October 14, 2014 from 6:00 PM to 9:00 PM
DOC Wine Bar in Lombard, IL

Media relations is the most visible part of public relations, and at the same time potentially the least understood. Barnaby Dinges of FleishmanHillard Chicago will keynote our Year-end Holiday Party. Barnaby will provide examples of techniques that work (and some that don’t) … and a real world example in an update on the Affordable Care Act as it begins year two in Illinois with the start of the annual open enrollment on November 15th. Continue reading A Bridge to Somewhere: The Do’s and Don’ts of Media Relations With Barnaby Dinges: November 11th Year End Party

October Program: Negotiating Ethical Minefields with Bobbi Simmons

Eventbrite - PR Ethics and Digital Technology

PRSA Suburban Chicago Chapter
Tuesday, October 14, 2014 from 6:00 PM to 9:00 PM
DOC Wine Bar in Lombard, IL

Bobbi SimmonsSimmons will speak about ethical dilemmas currently in the news and how they impact the careers of PR professionals. Highlights will focus on conflicts in digital communication, including social media and native advertising, followed by small group discussion and analysis of three ethical scenarios.  The conflicts reveal how PRSA resources can provide guidance through application of the Code of Ethics.

About the Presenter:
Bobbi Simmons
Bobbi Johnson Simmons, APR, was president of the Public Relations Society of America (PRSA) Hoosier Chapter in 2012, her 25th year of PRSA membership. Over those 25 years she has served in nearly every board and committee capacity including delegate to PRSA’s annual convention and member of its Counselors Academy. She has held APR (Accredited in Public Relations) status for over 20 years. Continue reading October Program: Negotiating Ethical Minefields with Bobbi Simmons

Are You Talking to Me?

Eventbrite - Are You Talking To Me? Hidden Psychographic Issues that Impact Your Message

Hidden Psychographic Issues That Impact Your Messages

Do you know who your audience is? Are you sure?Debra Bethard-Caplick

And are they listening? Don’t be so sure.

Grouping customers by race, age and gender isn’t enough in a world that demands personalization. Professional communicators in all disciplines, from PR to sales to advertising, must focus on psychographics that go beyond statistical categories to identify target audiences by shared generational attitudes and lifestyle preferences if they want their audiences to get the message. Debra Bethard-Caplick will take you on a tour of your audience’s mind, and how to connect the dots between attitudes and messaging.

Debra Bethard-Caplick, MS, MBA, APR

Debra Bethard-Caplick is the co-founder and managing partner of Quicksilver Edge Strategic Communications, an award-winning public relations firm that provides expertise in public relations, crisis communications, strategic planning, public policy and reputation management at for- and non-profit organizations and agencies. Debra is the chair of the PRSA Midwest District and the immediate past president of PRSA Suburban Chicago. She is a Life Member of the International Association of Business Communicators and is the Chief Ambassador of the Illinois Jaycees. She is a nationally recognized speaker, and also teaches PR and advertising writing at DePaul University.

Program Information:

Tuesday, September 9th
DOC Wine Bar in Lombard, IL
Networking – 6:00 pm
Dinner and program – 6:30 pm

Eventbrite - Are You Talking To Me? Hidden Psychographic Issues that Impact Your Message

Live Webinar: Navigating the Hiring Process

Navigating the Hiring Process with Talent Acquisition Specialist Laura McDermott

Laura McDermott talent specialist prsa scc
Laura McDermott, Talent Acquisition Specialist

Are you looking to make that next career move in PR, Marketing, or Communication, but don’t quite know how to navigate today’s hiring process? Laura McDermott, Talent Acquisition Specialist with Esquire Recruiting, LLC, will provide tips you can use during your next job search as well as go over the current state of the job market for public relations and communication professionals. Continue reading Live Webinar: Navigating the Hiring Process

Storytelling vs. Stories in Public Relations with Guest Speaker Jon Ratliff

Eventbrite - Storytelling vs. Stories in Public Relations with Guest Speaker Jon Ratliff

Jon Ratliff, APR
Jon Ratliff, APR

We’re all about stories in PR. But stories and storytelling aren’t the same thing. We know that storytelling is critical to the persuasion that is the basis of what we do for our clients and employers. So why aren’t we more successful at it?

Telling stories to communicate and persuade is at the heart of all business activity. We tell stories to persuade audiences to buy our products or services, to explain to employees and colleagues what our strategic plan is, to communicate with investors, analysts and the media about our stock, our new products and what our mission is. But despite the critical importance of storytelling in communication, many of us struggle to with it. We have trouble communicating our stories, much less make them inspiring. Too often, we get lost in the bog of PowerPoint slides, formulaic news releases, and overworked statements vetted and sanitized by corporate executives and legal counsel until the story is lost. Even our most creative and carefully planned efforts are routinely dismissed or greeted with skepticism. Continue reading Storytelling vs. Stories in Public Relations with Guest Speaker Jon Ratliff

Live Webinar:The New Secrets of Media Pitching Success with Michael Smart

Eventbrite - Live Webinar: The New Secrets of Media Pitching Success with Michael Smart

You’ve heard Michael Smart talk about how to transform your pitch from snooze to news. Now, hear more about how to get journalists’ and bloggers’ attention, and turn it into action.

Some PR pros are consistently landing top-tier coverage for products and services across all industries. In many cases, journalists thank them for reaching out and following up. How do they do it? During this webinar, you’ll find dozens of practical tips that will immediately boost your media and blog coverage. You’ll also learn what to say or write to grab journalists’ and bloggers’ attention every time.

Hear about:

    Actual pitches from several industries that landed top-tier coverage.
    How to shape routine or mundane facts into angles that journalists and bloggers crave.
    Follow-up emails that spurred journalists to action.

Michael Smart, principal, MichaelSMARTPR
Smart has trained more than 4,500 communicators around the world on how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman, Wells Fargo and many other organizations. He has twice been a top-rated presenter at the PRSA International Conference.

Thursday, April 17 from Noon-1 p.m.
This webinar will not be available for playback.

FREE for Chapter Members
$10 for Non-Members

Eventbrite - Live Webinar: The New Secrets of Media Pitching Success with Michael Smart

Put Me in Coach! Successfully Coaching the Non-PR Executive

Eventbrite - Put Me in Coach! Successfully Coaching the Non-PR Executive

Josh Kaufmann, APR
Josh Kaufmann, APR

Ever had to deal with a non-PR boss that just doesn’t “get it?” Finding yourself teaching and coaxing your company’s executives to prepare for media interviews and crisis communication situations, only to run up against overconfidence and a lack of understanding just how important advance preparation is before going into interviews? Or are you just needing to perfect your counseling techniques? Now’s your chance! Preparing the non-PR executive for that encounter can be one of the most difficult tasks we encounter, and can set the stage for a successful campaign….or a disastrous one.

Join PRSA Suburban Chicago Tuesday, April 8th as we host Josh Kaufman, APR, presenting “Successfully Coaching the Non-PR Executive.” Josh will tackle one of every PR executive’s main headaches, how to prepare and coach non-PR executives for media interviews and crisis communication situations, and will highlight the evening with examples and best practices.

Josh Kauffman is a senior strategic communications consultant at NTT Data, a subsidiary of a Global Fortune 32 company and the largest information technology and telecommunications service company in the world.

Josh provides strategic communications, public relations, organizational change management, internal communications and business analysis service to Fortune 100 clients in financial and insurance industries.  In addition, he is also the global marketing communications advisor and publicist at Zukunft Group (ZG) Worldwide, an international contracting company that provides media training, process management and health care services to mid-size companies.

Prior to recruitment by NTT Data and ZG Worldwide, Josh worked at the Illinois Department of Transportation (IDOT) and was promoted three times in four years – from public relations staff assistant to marketing communications coordinator to public information officer and spokesperson. 

Tuesday, April 8th
Networking – 6:00 pm
Dinner and program – 6:30 pm

Eventbrite - Put Me in Coach! Successfully Coaching the Non-PR Executive

Search Engine Optimization and What PR and Communication Pros Need to Know

Eventbrite - Search Engine Optimization and What PR and Communication Pros Need to Know

Presentation description:


PR’s impact on SEO has completely changed in the last year. Press releases have lost their luster and guest blogging has now become a sticky subject when it comes to link building. So what’s a PR to do? Join Brandon Andersen, Director of Marketing at Cision, for a discussion on what works, what doesn’t work, and what to focus on in 2014 and beyond.

Bio:


Brandon Andersen is the Director of Marketing at Cision US. In his role, Brandon leads Cision’s US marketing team and develops strategies for engaging marketing and PR professionals. He is a host of the popular Cision Social Media and SEO Webinar series, and blogs about everything from SEO and content marketing tactics to future trends in communication and technology on Cision’s blog.

Eventbrite - Search Engine Optimization and What PR and Communication Pros Need to Know