As public relations professionals, we all worry about our brand’s reputation. In a world that is connected globally through the internet, it is important to monitor what others are saying about your brand.
Christina Tyler, Public Relations Manager of McDonald’s USA will draw on her experiences at McDonald’s as well as from other positions. You will learn:
When and how to engage with brand critics
How to get heard over anti-brand advocates
Dealing with rumors, lies and falsehoods
How has social media changed the game
About Christina Tyler
Christina Tyler, APR, is a public relations manager for McDonald’s U.S.A., where she manages brand initiatives for the US business, specifically around nutrition, sustainability and menu innovation.
Christina has more than 12 years of experience in corporate communications, primarily with the Fortune 500. Past positions include Allstate Insurance Company where she was a senior issues management and national media relations consultant. In this role, she served as a corporate spokesperson for numerous prominent news events, including the 2010 Hurricane Season, the Fifth Anniversary of Hurricane Katrina, the insurance implications of the BP Oil Spill and the Toyota recall. She also managed global internal communications strategy for TransUnion, a global leader in credit and information management with more than 3,000 employees worldwide.
Christina received a bachelor’s degree in communications from the University of North Florida in 2001 and is currently working towards an MBA in corporate social responsibility from Southern New Hampshire University. She received her Accreditation in Public Relations in 2008.
Where: DOC Wine Bar, Lombard, IL in Yorktown Shopping Center
When: Tuesday, June 11
Time: 6-9 p.m.