PRSASCC Using Social Media to Help Find a Kidney Donor

Dr. Ron Richman

Were you ever forced to quit a job you love? Do you treasure every waking moment you have with your family? If you have end-stage renal disease you would. Ron Richman is a 54-year-old primary care physician, living in Long Island, NY, that must face this disease head-on every day. And he has for a little over a year. His loving family – Karen, his wife of 31 years, and his children, Sami, Jordan and Jason – have been reaching out over social media in hopes of finding a kidney donor for Ron.

Ron’s social stats are as follows:

  • Facebook: Over 1,400 likes
  • Twitter: Over 430 followers

Our PRSA Suburban Chicago Chapter caught wind of this “Ron Richman Needs a Kidney Donor” campaign from a Facebook friend. Now, we are spreading the word for Ron through social media, as well as the buttons many of you might have received from the PRSA International Conference in San Francisco.

For someone who has helped thousands of patients over his 25 year career, we hope that someone will save Ron’s life. Please spread the word, so that Ron is able to find a match. He is looking for the following:

  • A living kidney donor (This is the best option in terms of quality of life. Lifespan is 20+ years.)
  • Anyone under 60 years of age, is healthy and a non-smoker
  • Male or female with O+ or O- blood type or with A2 (which is a subset of A blood type)
  • An individual on life support that has provided a directed donation in his name

Please help Ron in spreading the word about his need for a kidney donor. “Like” his Facebook page (https://www.facebook.com/RonRichmanNeedsAKidneyDonorToStayAlive), follow him @saveaNYlife and continue to share the content he shares on his social media platforms. Ron truly appreciates each and every share, “Like” and follow to lead him to his future kidney donor.

PRSA Suburban Chicago Hosts Media Panel October 9th

Facebook…Twitter…Pinterest….no matter what the latest craze is, good public relations always comes down to getting the right message, with the right information, to the right people in a format they can use. With the current evolution, or as some would say, revolution in “traditional” media, it’s more critical than ever to make sure that you can provide journalists with the information they need quickly. PR pros spend a lot of time obsessing over editors, so this month we’re turning the tables and speaking directly to reporters “on the streets” – those out gathering information and writing the stories we all read each day, the people who show up to our events or cover our companies.

Join PRSA Suburban Chicago for a panel discussion featuring  Chicago Sun Times reporter and Northbrook Star “Snapshot” columnist Kari Angel Lucl, sports reporter Chris Kuc of the Chicago Tribune, and Christina Elizabeth Rodríguez with Extra Bilingual Newspaper in metropolitan Chicago. We’ll learn how they interact with PR people, and the best ways for PR people to reach and interact with them for the benefit of both.

Join us Tuesday, October 9 at 6 pm, at the Sheraton Suites in Elk Grove Village, 121 Northwest Point Boulevard at Arlington Heights Road. Registration is now available.

Networking starts at 6:00 p.m., with dinner at 6:30 p.m. Free on-site parking is available.

Sheraton Suites – Elk Grove Village
121 Northwest Pointe Boulevard
Elk Grove Village, IL 60007

Our Panelists:

Karie Angell Luc, Columnist, Northbrook Star (Pioneer Press/Sun-Times Media)

Karie Angell Luc, MALS considers herself a multimedia journalist who produces/directs/edits webisodes and writes a weekly column, “Snapshot,” in the Northbrook Star, a Pioneer Press/Sun-Times Media publication, which includes her photographs. Subjects for “Snapshot” have ranged from dialysis patients in dire need of a kidney transplant to “Rolling Stone” style interviews with rock stars (Ted Nugent). Her Snapshot column for 10/4 includes an interview with James Lovell, astronaut, about a Chicagoland 1970s park-displayed space module that Angell Luc located years later when NASA could not.

A 1984 graduate of Northern Illinois University in DeKalb with a double major in French and Broadcast News, Angell Luc holds a master’s degree (MALS) in liberal studies from Northwestern University at Evanston. Angell Luc began her career at KEVN-TV, Rapid City, South Dakota. Her stories canvassed the Black Hills and more. One five-part sweeps series “Neighbors Without Names” documented homeless individuals of Sioux heritage who showed cameras how they mixed Lysol with river water in plastic gallon milk jugs as their potable spirits of choice.

Angell Luc freelanced for The Daily Herald, Chicagoland. As a 1995 live moderator for “The Christian Recovery Hour” and “The Natural Grocer” on WYLL-Chicago, Angell Luc solo hosted live one-hour call-in talk shows. She is also a former Centel Cable/Jones Intercable reporter/co-news manager covering the Fox River Valley, Kane County/DuPage County government and courts.

As a producer of 10 years for the Village of Northbrook, IL, she enjoyed editing and shooting PBS quality documentaries on Avid, now on her own on Final Cut Pro. She co-authored the Arcadia history book, Northbrook, in 2008. Angell Luc’s one-man-band-style and downhome love of the Midwest are Heartland apparent.

Chris Kuc, Chicago Tribune Sports Reporter

Chris Kuc began working part-time for the Chicago Tribune in 1982 while attending Hinsdale South High School in Darien. He continued answering phones in the High School Dept. until college, when he began adding page design and copy editing duties. Upon graduation from Columbia College in Chicago, Kuc was hired full-time by the Tribune and added to his duties while working first in Sports and then with the Metro Section. A return to Sports came via a promotion to the management ranks where he was in charge of the High School Sports Dept. and also frequently contributed as a reporter/writer.

In 2007, Kuc was made beat reporter for the Chicago Blackhawks. During that time, he has covered hundreds of hockey games, including the 2010 Stanley Cup championship season. He also part of the Tribune’s coverage of the 2010 Olympic Winter Games in Vancouver, British Columbia. During his writing career, Kuc has covered a variety of events ranging from hockey to baseball, basketball, football, etc.

He is very active in Social Media with nearly 13,000 Twitter followers (@ChrisKuc) and is prolific both for the print and Web editions of the Chicago Tribune.

Christina Elizabeth Rodriguez, journalist and editorial director, Extra

Christina Elizabeth Rodríguez is a Mexican American journalist, writer and acts as the editorial director for Extra Bilingual Newspaper in metropolitan Chicago. She graduated from the University of Illinois at Urbana-Champaign, College of Media with a master’s degree in journalism.

In 2010, Rodríguez wrote for Arte y Vida Chicago, developed a social media strategy for RatioNation.com, edited the Fly Paper, an underground Hip-Hop publication, and lent her writing skills to public relations work for Christopher House, a nonprofit organization.

In 2011 Rodríguez was appointed as the editorial director for Extra, where she is in charge of all editorial content, including the weekly e-newsletter and social media outlets. In addition, she continues to freelance on a monthly basis for clients such as VidaLexus.com and EmpleosCB.com, a Latino branch of Career Builder.

Most recently, Rodríguez helped found Pícaro Media, a full-service media company committed to creating authentic compelling content for the New Generation Latino living in the mainstream world, where she is the head of business development among a team of seven.

In addition, Rodríguez hosts a blog on ChicagoNOW dedicated to diabetes and has been a guest blogger on Latinos in Social Media’s Salud Saturdays. Recently, she has been featured on Poco a Poco radio for her diabetes activism and has partaken in Proyecto Latina’s Reportera Series writing about diabetes among Latinas.

 

Job Club: Second Meeting Saturday 9/29

View the PRSA SCC job club presentationPRSA Career Workshop
PRSA SCC Job Club presentation

Saturday September 29, 2012
12:00 pm
Glen Ellyn Park District
185 Spring Avenue

Looking for a job in public relations or marketing communication? Join us for our new Job Club meeting to support others looking for a new career in Public Relations, and get your job search fired up!

For questions, please contact Jose Villalobos at jose.al.villalobos@gmail.com.

 

Register

A Conversation with the Chicago Cubs’ Kevin Saghy – September 11th Dinner Program

Kevin Saghy of the Chicago Cubs

Ever fantasize what it might be like to work for one of the most storied teams in Major League Baseball? The players, the fans, the excitement and promise of spring training. The buzz of the crowd, the sounds of the vendors hawking beer and hot dogs, interspersed with the crack of the bat and the cheers of the fans conspiring to deliver a perfect summer day at historic Wrigley Field.  From Evers, to Tinker, to Chance; to Ernie Banks and Billy Williams; from Ron Santo, Greg Maddux and Andre Dawson; to Bryan LaHair, Jeff Samardzija and Alfonso Soriano – the Cubs have created magical summers in Chicago for nearly 140 years.

Come spend an evening with Kevin Saghy, PR and marketing specialist with the Chicago Cubs, for an inside look at what it’s like to work in sports PR for one of the most loved franchises in professional sports. Kevin manages the club’s social media presence on outlets including Facebook, Twitter, Google+, Pinterest, Tumblr, Foursquare and Instagram.

Prior to joining the Cubs, Kevin worked as an account executive in the corporate practice of Ketchum, a global public relations agency named “Large Agency of the Year” by The Holmes Report for 2009. Kevin was responsible for traditional and social media relations, writing, event promotion and influencer programs for a list of clients that included Best Buy’s Geek Squad, FedEx, Dyson, Kellogg Company, State Street Corp. and Ketchum’s visibility teams.

Kevin was recognized as the Young Professional Mentor of the Year by the Plank Centerfor Leadership in Public Relations in 2010. He also received PRSA Chicago’s Young Professional of the Year Award in 2009. He has been a member of several nationally recognized account teams, including PRWeek’s 2009 Business-to-Business Campaign of the Year for the launch of International Truck’s LoneStar semi truck, and Western Union’s PRSA Silver Anvil campaign for coordinating the company’s quarterly earnings and first ever investor day.

Kevin serves as an advisory board member for the Plank Center for Leadership in Public Relations, co-chair of Champions for PRSSA, founding board member of the Ohio Northern Chicago Alumni Club and he volunteers for several Chicago-based and national PRSA committees. As a past national president of the student organization (PRSSA), he remains committed to initiatives that advance students in the public relations industry.

Join us Tuesday, September 11 at 6 pm, at the Sheraton Suites in Elk Grove Village, 121 Northwest Point Boulevard at Arlington Heights Road. Networking starts at 6:00 p.m., with dinner at 6:30 p.m. Free on-site parking is available. Register before September 10th and be entered in a drawing to receive free Cubs souvenirs.

Free parking available.

Sheraton Suites – Elk Grove Village
121 Northwest Pointe Boulevard
Elk Grove Village, IL 60007

Special Presentation by Social Media Expert Gini Dietrich, Tuesday, August 14th

Gini Dietrich, CEO of Arment Dietrich

As unbelievable as it is, August is actually here, which means the kids go back to school and we start the second half of our programming year. It’s time for PR professionals to sharpen our skills as well. This August, we’re starting things off with a special presentation: Nationally known PR & Social Marketing expert Gini Dietrich, Founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, is the featured speaker at a special August program on the overwhelming amount of social media that PR professionals are expected to manage these days.

In addition to Arment Dietrich, Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America andEuropeon the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. She’s also found time in her busy schedule to co-author a new book, Marketing in the Round, with Geoff Livingston, on how to drive more value from all your marketing and communications channels- It’s all about getting results —and there’s only one way to get results, according to Gini and Geoff: “You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter” (Amazon.com).

Don’t miss the chance to learn new skills that are essential in today’s PR world. Join us for this special one-time summer dinner Tuesday, August 14 at 6 pm, at the Sheraton Suites inElk Grove Village,121 Northwest Point BoulevardatArlington Heights Road. Networking starts at 6:00 p.m., with dinner and the Social Media Boot Camp with Gini Dietrich at 6:30 p.m. Free on-site parking is available. Register before August 13th and be entered in a drawing to receive a free copy of Gini’s new book.

Free parking available.

Sheraton Suites – Elk Grove Village
121 Northwest Pointe Boulevard
Elk Grove Village, IL 60007

Also stay tuned for our other fall programs:

September: Kevin Saghy,ChicagoCubs and Co-Chair of Champions for PRSSA

October: Special Surprise Guest

November: National comedian and keynote speaker (and PR spouse) Rex Havens

Laissez les bons temps rouler! PR After Hours Goes Cajun August 23rd at Maple Tree Inn

Our popular PR After Hours goes Cajun on Thursday, August 23rd, with a short trip south to Blue Island to a little bit of Nawlins in the heart of the Midwest. Rated four out of five forks by WTTW’s popular Check Please! dining show, you can enjoy the tastes and sounds of the Big Easy. This Louisiana brassiere will make you experience new and old Cajun flavors alike. The bar boasts over twenty-six micro brews from around the country, an extensive wine cellar, and what President Debra Bethard-Caplick assures us are the best hurricanes this side of New Orleans. Continue reading Laissez les bons temps rouler! PR After Hours Goes Cajun August 23rd at Maple Tree Inn

July 26th PR After Hours Social — D.O.C. Wine Bar

 

Looking for an opportunity to network, but also enjoy wine fine and Italian cuisine?

Join PRSASCC as our PR After Hours culinary adventures continue on July 26 from 6:00 p.m.—8:30 p.m. at D.O.C. Wine Bar located in Lombard, at the Yorktown Shopping Center.

D.O.C. stands for “the Denominazione di Origine Controllata,” which is Italy’s equivalent to France’s appellation d’origine controlee.  Not only that, but D.O.C. Wine Bar believes drinking wine should be fun and their goal is to offer a large variety of wine spanning the globe without any of the factors that may cause intimidation or hinder your enjoyment.  Wine is the “nectar of the gods” and should be enjoyed by all, novices and connoisseurs alike.

 

 

D.O.C. Wine Bar is located at 326 Yorktown at the Shops in Butterfield. Hope to see you there!

Visit https://www.docwinebarchicago.com/lombard/ for more information.

June 21st PR After Hours Social – Two Brothers Brewpub

Get Out From Behind That Computer Screen and Join us June 21 at Two Brothers Brewpub in Warrenville! 

 Join us for PR after hours on June 21 from 6:00 p.m. – 8:30 p.m. at the Two Brothers Brewing Co. Tap House in Warrenville, IL.

Meet with fellow public relations professionals after work for a brew and a good conversation. Unwind from your day, leave technology at work, and enjoy craft beer and fresh, house made cuisine complete organic meats. Continue reading June 21st PR After Hours Social – Two Brothers Brewpub

PRSA Midwest Conference July 18-21, Hosted by PRSA Chicago

PRSASCC Hosting Informal Happy Hour at the John Hancock Tower 

 Register by June 15th to Save $25!

Come join us in Chicago this July to network, learn and meet other professionals from across the Midwest.

PRSA Chicago is partnering with the 15 other Midwest PRSA chapters to offer two days full of vital, educational sessions on July 19 and 20. The programs feature industry experts from leading brands and organizations across a variety of public relations disciplines, including digital and traditional media, crisis and issues management, consumer packaged goods, politics and more.

Top public relations experts will take part in panels and discussion throughout the two days. Speakers during this conference include:  Al Golin, founder of Golin Harris, Antonio Hernandez, corporate communications executive for ComEd and Andy Shaw, president and chief executive officer for Better Government Association.

PRSASCC Hosts Happy Hour at the Hancock Tower

Aside from educational sessions there are also a variety of different activities like cocktail hours and a good amount of breakfast and lunch networking opportunities to keep everything exciting. PRSASCC will be hosting an informal Happy Hour on Wednesday evening, July 18th, at the Signature Room Lounge on the 96th floor of the John Hancock Tower at 6 pm.

If you register by June 15 you save $25 with a fee of only $175, however, registration after June 15 is $200.

PRSA QuickStart Program

The PRSA Midwest District is offering a new program, PRSA QuickStart, on Wednesday, July 18, from 12:00 pm to 5:15 p.m. This is designed to help current and future PRSA leaders navigate the organization and prepare for their leadership role. The half-day QuickStart session is designed to build upon the Leadership Rally, which PRSA National offers for incoming chapter presidents, by providing a hands-on orientation into how to lead a chapter, and to give future chapter officers opportunities to share ideas and network with other incoming leaders from the District’s 15 chapters. Sign up for QuickStart when you register for the conference. A separate registration of $50 is required.

Visit www.PRSAChicago.com for more information and to register for this event.