After Hours Meet Up in Glenview

Join PRSA Suburban Chicago for our next summer PR After Hours meet up May 24 at Moon Wok in Glenview and meet professional colleagues from the northern suburbs over dinner and drinks. Hosted by PRSA Suburban Chicago, PR After Hours is a chance to leave the computers and smart phones behind, relax and socialize with old and new friends in the Chicago area public relations community.

Moon Wok in Glenview is a favorite restaurant of professionals in the northern Chicago area. Moon Wok focuses on sustainable, eco-friendly, organic, local, fresh food.  Moon Wok uses only all natural ingredients in their freshly prepared dishes with a focus on using as much local, regional & organic foods as seasonally possible.

Visit www.moonwok.com for directions, and join us on Thursday, May 24th.

Moon Wok
5: 30 pm
1615 N. Milwaukee Ave
Glenview

 

Occupy Chicago – Anatomy of a Social Media-Powered Movement – May 8th Dinner Program

Occupying the headlines and moving millions to act on a global basis…but how do they do it?

The Occupy Movement has dominated the news for much of the past year since it exploded on the US scene with Occupy Wall Street in New York last September, with the “We are the 99 percent” slogan. In less than two months, Occupy shifted the economic discussion in the U.S. from national debt and austerity to lack of jobs; failing infrastructure and services; corporate hubris and corruption; and the stark shift in ordinary Americans’ belief that opportunity exists as they look to the future.

In the same timeframe, this international protest movement has re-galvanized the nation’s labor and grassroots movements, drawing thousands of people to participate in demonstrations against social and economic inequality in society, and drawing the kind of right-wing vitriol and state repression not seen in the United States since the cultural revolution of the 60’s and 70’s. The defining slogan of “We are the 99%” refers to the concentration of wealth among the nation’s top one percent of income earners compared to the other 99 percent, and wealth disparity has become an important element of mainstream political debate.

Occupy activists are leading the way in using web technologies and social media to coordinate events and participation that more mainstream organizations till now have only dreamed about. They’ve effectively put such online resources as Facebook, Twitter, and YouTube to use, communicating their message directly to the 99%, and using the combined impact of these services to “turn the camera” on the “harsh repression tactics employed by the authorities and opponents.”

Join PRSA Suburban Chicago on Tuesday, May 8th, for an inside view into the Occupy movement. Learn how Occupy uses these tools, in a “participatory democracy” and how you can learn from this movement to revitalize your own communication methods to engage on an authentic level with the people who are vital to your company.

Presenter: Brian Murray
Communications Designer
Occupy Chicago Press Committee Volunteer
Brian has seen a bit of everything in more than a decade working in all aspects of communications design. His varied experiences have been centered around building clear messages. He has used communications design to inspire productive, multi-faceted dialogue across organizations and markets, and has designed and collaborated on communications campaigns for the public interest sector, large institutional internal communications, entrepreneurial start-ups, the natural products sector, as well as for targeting various youth demographics.

“Since early in my life, I’ve maintained an active presence within the farm advocacy community and the environmental community, and participated in various projects focused on the effects of international trade on the working class and indigenous people of North America.”

–Brian Murray

Join us for dinner Tuesday, May 8th – Register online. Free parking available onsite.

Agenda

  • 6:00-6:30 p.m. Registration and Networking
  • 6:30-8:30 p.m. Dinner/Program Follows

Getting Champagne PR Results on a Beer Budget – April 10th Dinner Program

Doing more…doing it best….and doing it for less. But how?

Today’s PR professional is expected to do it all, in a 24 hour cycle, with budgets that seem to be constantly shrinking. So how can you deliver the great results that your client or boss expects, with limited resources?

Julie Darling

Julie Darling, principal owner of Julie Darling, Inc., will provide insight into how you can create PR magic out of tight budgets, utilizing readily available resources to product results that will rival the most well-funded campaign.

Julie is a second generation PR professional and the principal owner of Julie Darling, Inc., a marketing agency specializing in the lifestyle and luxury market, providing turnkey event marketing from concept to completion.

Join us for dinner Tuesday, April 10th – Register online. Free parking available onsite.

Agenda

  • 6:00-6:30 p.m. Registration and Networking
  • 6:30-8:30 p.m. Dinner/Program Follows

Register by April 1 and be entered in a drawing for a $25 Visa gift card. Must be present to win.

LinkedIn: More than Collecting Contacts! – March 13, 2012 Dinner Event

PRSA Suburban Chicago Presents: LinkedIn is the largest professional networking site on the internet. With over 135 million users, of which 55+million are in the United States, people use this network to connect with other professionals to build relationships, meet new contacts, search for jobs, and market themselves and their businesses. But diving into the virtual networking pool can be overwhelming, particularly when trying to figure out how to use LinkedIn to as part of your PR efforts.

Developed specifically for business professionals, LinkedIn is an great tool for getting introduced to other professionals, generate new contacts and promote your business. But how? At the March 13 chapter program, guest speaker Dee Reinhardt will provide a live demonstration of the most current tools, a drive-through of company pages, an explanation of why you should use signal, tag your contacts and how to embellish your personal profile to get noticed.

Social media guru Dee Reinhardt is the principal of her own company, Time2Mrkt, specializing in digital marketing. “Right-brained” is a good description of Dee Reinhardt. If it has to do with creativity, she is all about that. When social media advanced into the marketplace, Dee embraced it with a passion. Dee is a Type-A personality, energetic, gregarious, and extroverted, a planner and a leader. As a marketing coordinator for a workforce development agency, her “right-brain” kicked in with social media to help her develop new ways to reach out, new avenues to explore and new methods to exercise. Since LinkedIn is one of her passions, it is only natural that she shares her knowledge with the community, teaching LinkedIn sessions for business owners and community members.

You can find out more about Dee at www.linkedin.com/in/deereinhardt. So join us at the Sheraton Suites – Elk Grove Village on March 13th and register now to find out how to make the most out of LinkedIn.

It’s Not What We Say, It’s What They Hear – February 21st 2012 Dinner Event

PRSA Suburban Chicago Presents:

Farmers and Consumers: It’s Not What We Say, It’s What They Hear

With an increase in obesity and America ranking high on the list of Fattest Countries, American’s are stepping up and making changes. The eating healthy food trend is in full swing but many of us don’t stop to think about who’s involved or how our produce is being processed. PRSA Suburban Chicago decided to ask Don Lipton, the executive director for public relations for the American Farm Bureau Federation (AFBF), the nation’s largest agricultural group, shed some light on this issue.  A national conversation is taking place in this country, but it isn’t including farmers and ranchers – the most important source of the nation’s food. Don will shed light on what actions are being taken to get farmers and ranchers heard in this national conversation.

Don Lipton is the Executive Director of Public Relations for the AFBF. His years of experience with the Farmer Bureau has had him oversee major public relations campaigns, numerous opinion research projects and has  given him the opportunity to work with industry coalitions on issues such as international trade, the farm bill, animal care and environmental policy. He currently works with the U.S. Farmers and Ranchers Alliance, a newly formed organization, which AFBF President Bob Stallman Chairs. Lipton has been a part of a recent opinion research project to identify what’s eating at consumers when they think about food and how food producers can address those concerns.

Join PRSA Suburban Chicago on our special date – February 21st – at the Sheraton Suites – Elk Grove Village and register now.

Presenter:

Don Lipton, Executive Director of Public Relations
American Farm Bureau Federation

Don Lipton has served as Executive Director of Public Relations for the American Farm Bureau Federation since 2004. He started his Farm Bureau career with AFBF in 1981 as a writer-editor.  From 1990-2003, he managed all public relations activities in the organization’s Washington, DC office. He also served as the organization’s director of issues management and was AFBF’s media relations director in the late 1980s.

Throughout his Farm Bureau career, Lipton has overseen major public relations campaigns, many public opinion research projects and worked  with industry coalitions on issues such as international trade, the farm bill, animal care and environmental  policy. He currently works extensively with the U.S. Farmers and Ranchers Alliance, which AFBF President Bob Stallman chairs.

A native of Washington, DC, Don is a graduate of the University of Maryland, earning a degree in communications and journalism. He lives in Silver Spring, Md.

Registration:

6:00 p.m. Registration/Networking

6:30 p.m. Dinner/Program Follows

$25 PRSSA Students ~ $30 PRSA Members ~ $40 Non-Members

Register here.

PRSA Suburban Chicago Presents: A Trade Show Gone Global

PRSA Suburban Chicago Presents:

A Trade Show Gone Global – IMTS – The International Manufacturing Technology Show

The Internet makes every company international, whether you intended to be or not. So how do you manage  international PR in addition to your already overloaded workload? PRSA Suburban Chicago is kicking off our 20th anniversary year with Mary Uhrina of Clearly Write, who is a key part of the virtual management team for the International Manufacturing Technology Show (IMTS), which is ranked among the largest trade shows in the world. IMTS has evolved from a biennial week-long event where manufacturing professionals gathered into a full time community.  Mary Urhina will present the story of how IMTS engages the global manufacturing community using the full range of communications tools managed by show management and a virtual agency as well as some of the lessons learned working with exhibitors and visitors from all over the world.

Mary Uhrina

Mary Uhrina is a member of the IMTS virtual agency team, specializing in public relations and marketing communications for the show and its sponsor, The Association For Manufacturing Technology.  Her company, Clearly Write, specializes in crafting clear and consistent messages and in turning complex technical information into powerful stories.  She has worked on both the agency and corporate sides always focusing on manufacturing.  Mary is also inventor of the Virtual Press Release Writer™, a tool used by numerous trade shows.

Mary is a board member of the Business Marketing Association Chicago Chapter and was the most recent recipient of the organization’s Proud Award.  She also has been honored by her alma mater, Mount Mary College, with the Madonna Award for Professional Excellence.

Start your professional year off right with PRSA Suburban Chicago on January 10th at the Sheraton Suites – Elk Grove Village and register now.

6:00 p.m. Registration/Networking
6:30 p.m. Dinner/Program Follows

$25 PRSSA Students ~ $30 PRSA Members ~ $40 Non-Members

November 8th Holiday Program – Including Advocacy Campaigns in Public Relations

PRSA Suburban Chicago Presents:

Including Advocacy Campaigns in Public Relations
Speaking Up for Students: 
Advocating for Grants for Higher Education
Cheryl Procter-Rogers, APR, Fellow PRSA
Cheryl Procter-Rogers, APR, Fellow PRSA and 2006 PRSA National President

In August 2009, $2.1 billion in funding was cut from the MAP Grant, a major source of finance for students pursuing college degrees. After the cut, thousands of Illinois students were left feeling uncertain about how they would play for their education. The Monetary Award Program (MAP) provides grants, which do not need to be repaid, to Illinois residents who attend approved Illinois colleges and demonstrate financial need, based on the information provided on the Free Application for Federal Student Aid (FAFSA). Map grants are critical to many students’ ability to pay for their educational expenses.

As our special year-end holiday program, PRSA Suburban Chicago presents 2006 National PRSA President Cheryl Procter-Rogers speaking on the use of advocacy techniques in public relations programming.

The November event is also our end-of-year holiday party,  and features our awards presentation and annual Toys for Tots collection. Attendees are invited to bring a new, unwrapped toy to donate to the US Marines’ Toys for Tots Christmas Toy Drive.

Cheryl Procter-Rogers, at the time the Vice President of the Office of Public Relations and Communications at DePaul University, will discuss the work she did to help ensure students depending on the grant could stay inside their classrooms and keep learning.  Cheryl will demonstrate how any practitioner can effectively include advocacy techniques in their programs, and how doing so can positively affect one’s communications objectives and the organization’s bottom line.

Presenter:

Cheryl Proctor-Rogers, APR, Fellow PRSA
Senior Consultant, A Step Ahead Public Relations

With more than 30 years experience in the public relations arena, Procter-Rogers was the youngest member to be inducted into PRSA’s College of Fellows, and was one of the first African Americans to be inducted into the College. She also served as the PRSA 2006 president and chief executive officer. In October 2011, Procter-Rogers was awarded the PRSA 2011 Gold Anvil Award, the Society’s highest individual award. The Gold Anvil is considered PRSA’s lifetime achievement award and is presented to an individual whose work significantly advanced the profession and set high standards for those engaged in the practice of public relations.

6:00 p.m. Registration/Networking
6:30 p.m. Dinner/Program Follows

$25 PRSSA Students ~ $30 PRSA Members ~ $40 Non-Members ~ $25 Retired PRSA Members

Register to attend the November 8 Program.

Last PR After Hours of the Year – Oct. 27th at Houlihan’s Oak Brook

The PR After Hours is a purely social gathering to meet existing colleagues and make new ones in a social setting. PRSA Suburban Chicago holds these events periodically throughout the year to encourage the lighter side of the profession. October’s event is our last one for 2011, and will be held at Houlihan’s in Oak Brook. The event starts at 5:30 pm, and runs till 9 or whenever we all decide to head home.

It’s pay-as-you-go, so you can spend as much or as little as you want. To let us know how many to expect so we can give the restaurant a heads up, please let us know you’re coming! See you there!

Houlihan’s
56 Oak Brook Centre at Oak Brook Centre mall
Just off 22nd Street in Oak Brook

 

If Only I Had a Job….PRSA Suburban Chicago to Host Career Workshop

If Only I Had a JobWhile attending past chapter meetings, many of you have probably listened to presentations with a smile, thinking about how great it will be when you can apply this new-found knowledge at your workplace. But with the economy being the way it is, it’s just as likely that some of you listened and thought “How useful this information would be, if only I had a job.”

In an effort to help those of us without a job find their way back to the office, PRSA Suburban Chicago will be hosting two events: a career workshop in October, and a job fair in March. The first of the events will feature presentations on all the job-hunting essentials, including networking, organizing one’s portfolio and how best to appeal to recruiters. Following three panels on these subjects with speakers of varying specializations, attendees will get the chance to interact with speakers directly as they present their resumes for review, take part in mock interviews and pitch their elevator speeches to a PR pro.

With their resumes polished and their padfolios full of diligent notes, attendees of the career fair will be fully equipped to take on the chapter’s next career-focused event: the March job fair. With invitations going out to employers as far north as Milwaukee and as far south as St. Louis, the job fair committee is looking to stuff the fair with enough recruiters and hiring managers to fill the ballroom of the Sheraton Suites.

The advantage of the job fair is that it will be exclusive to PR and marketing jobs; no sales, no customer service. For attendees, this means that there is potential for a job that matches their background and interests at every table in the room. For the benefit of the employers, attendees must also have a background in communications in order to attend.

However, the required background is the only restriction placed on job fair attendees. Anyone seeking a PR job, be it a current college student or an experienced professional, a member of PRSA or not, is able to attend both the fair and the earlier career workshop.

Both the workshop and the job fair will take place at the Sheraton Suites in Elk Grove where our monthly chapter meetings are held. The workshop will begin at 9 a.m. on Saturday, October 22 and will last until 3 p.m. An exact date for the March job fair is still being finalized.

Register now for the PRSA Suburban Chicago Career Workshop. Until then, happy job hunting!

When Wall Street Meets Main Street – Managing a National Crisis’ Local Impact Sept. 13th

Crises aren’t always the direct result of actions of your company or division. Sometimes you get caught up in others’ crises, and have to manage responses to situations beyond your ability to influence. The ongoing recession and crisis involving the financial services industry has had a ripple effect that impacted local banks’ relationship with their customers.

 Tom Kelly, head of regional media relations for Chase, the consumer and commercial banking businesses of JPMorgan Chase & Co., will provide insights into how Main Street managed the impact of the Wall Street crisis on Chase Banks’ community relations efforts.

Prior to the 2004 merger of JPMorgan Chase and Bank One Corporation, Kelly led corporate media relations at Bank One, then nation’s sixth-largest bank holding company.

Register now and join us September 13th at the Sheraton Suites-Elk Grove Village. Free parking is available.

Agenda

  • 6:00-6:30 p.m. Registration and Networking
  • 6:30-8:30 p.m. Dinner/Program Follows

 Registration is:

PRSA members $30
Nonmembers     $40
Students               $25