PRSA Suburban Chicago Presents:
Farmers and Consumers: It’s Not What We Say, It’s What They Hear
With an increase in obesity and America ranking high on the list of Fattest Countries, American’s are stepping up and making changes. The eating healthy food trend is in full swing but many of us don’t stop to think about who’s involved or how our produce is being processed. PRSA Suburban Chicago decided to ask Don Lipton, the executive director for public relations for the American Farm Bureau Federation (AFBF), the nation’s largest agricultural group, shed some light on this issue. A national conversation is taking place in this country, but it isn’t including farmers and ranchers – the most important source of the nation’s food. Don will shed light on what actions are being taken to get farmers and ranchers heard in this national conversation.
Don Lipton is the Executive Director of Public Relations for the AFBF. His years of experience with the Farmer Bureau has had him oversee major public relations campaigns, numerous opinion research projects and has given him the opportunity to work with industry coalitions on issues such as international trade, the farm bill, animal care and environmental policy. He currently works with the U.S. Farmers and Ranchers Alliance, a newly formed organization, which AFBF President Bob Stallman Chairs. Lipton has been a part of a recent opinion research project to identify what’s eating at consumers when they think about food and how food producers can address those concerns.
Join PRSA Suburban Chicago on our special date – February 21st – at the Sheraton Suites – Elk Grove Village and register now.
Don Lipton, Executive Director of Public Relations
American Farm Bureau Federation
Don Lipton has served as Executive Director of Public Relations for the American Farm Bureau Federation since 2004. He started his Farm Bureau career with AFBF in 1981 as a writer-editor. From 1990-2003, he managed all public relations activities in the organization’s Washington, DC office. He also served as the organization’s director of issues management and was AFBF’s media relations director in the late 1980s.
Throughout his Farm Bureau career, Lipton has overseen major public relations campaigns, many public opinion research projects and worked with industry coalitions on issues such as international trade, the farm bill, animal care and environmental policy. He currently works extensively with the U.S. Farmers and Ranchers Alliance, which AFBF President Bob Stallman chairs.
A native of Washington, DC, Don is a graduate of the University of Maryland, earning a degree in communications and journalism. He lives in Silver Spring, Md.
6:00 p.m. Registration/Networking
6:30 p.m. Dinner/Program Follows
$25 PRSSA Students ~ $30 PRSA Members ~ $40 Non-Members