PRSASCC Using Social Media to Help Find a Kidney Donor

Dr. Ron Richman

Were you ever forced to quit a job you love? Do you treasure every waking moment you have with your family? If you have end-stage renal disease you would. Ron Richman is a 54-year-old primary care physician, living in Long Island, NY, that must face this disease head-on every day. And he has for a little over a year. His loving family – Karen, his wife of 31 years, and his children, Sami, Jordan and Jason – have been reaching out over social media in hopes of finding a kidney donor for Ron.

Ron’s social stats are as follows:

  • Facebook: Over 1,400 likes
  • Twitter: Over 430 followers

Our PRSA Suburban Chicago Chapter caught wind of this “Ron Richman Needs a Kidney Donor” campaign from a Facebook friend. Now, we are spreading the word for Ron through social media, as well as the buttons many of you might have received from the PRSA International Conference in San Francisco.

For someone who has helped thousands of patients over his 25 year career, we hope that someone will save Ron’s life. Please spread the word, so that Ron is able to find a match. He is looking for the following:

  • A living kidney donor (This is the best option in terms of quality of life. Lifespan is 20+ years.)
  • Anyone under 60 years of age, is healthy and a non-smoker
  • Male or female with O+ or O- blood type or with A2 (which is a subset of A blood type)
  • An individual on life support that has provided a directed donation in his name

Please help Ron in spreading the word about his need for a kidney donor. “Like” his Facebook page (, follow him @saveaNYlife and continue to share the content he shares on his social media platforms. Ron truly appreciates each and every share, “Like” and follow to lead him to his future kidney donor.

PRSA Suburban Chicago Hosts Media Panel October 9th

Facebook…Twitter…Pinterest….no matter what the latest craze is, good public relations always comes down to getting the right message, with the right information, to the right people in a format they can use. With the current evolution, or as some would say, revolution in “traditional” media, it’s more critical than ever to make sure that you can provide journalists with the information they need quickly. PR pros spend a lot of time obsessing over editors, so this month we’re turning the tables and speaking directly to reporters “on the streets” – those out gathering information and writing the stories we all read each day, the people who show up to our events or cover our companies.

Join PRSA Suburban Chicago for a panel discussion featuring  Chicago Sun Times reporter and Northbrook Star “Snapshot” columnist Kari Angel Lucl, sports reporter Chris Kuc of the Chicago Tribune, and Christina Elizabeth Rodríguez with Extra Bilingual Newspaper in metropolitan Chicago. We’ll learn how they interact with PR people, and the best ways for PR people to reach and interact with them for the benefit of both.

Join us Tuesday, October 9 at 6 pm, at the Sheraton Suites in Elk Grove Village, 121 Northwest Point Boulevard at Arlington Heights Road. Registration is now available.

Networking starts at 6:00 p.m., with dinner at 6:30 p.m. Free on-site parking is available.

Sheraton Suites – Elk Grove Village
121 Northwest Pointe Boulevard
Elk Grove Village, IL 60007

Our Panelists:

Karie Angell Luc, Columnist, Northbrook Star (Pioneer Press/Sun-Times Media)

Karie Angell Luc, MALS considers herself a multimedia journalist who produces/directs/edits webisodes and writes a weekly column, “Snapshot,” in the Northbrook Star, a Pioneer Press/Sun-Times Media publication, which includes her photographs. Subjects for “Snapshot” have ranged from dialysis patients in dire need of a kidney transplant to “Rolling Stone” style interviews with rock stars (Ted Nugent). Her Snapshot column for 10/4 includes an interview with James Lovell, astronaut, about a Chicagoland 1970s park-displayed space module that Angell Luc located years later when NASA could not.

A 1984 graduate of Northern Illinois University in DeKalb with a double major in French and Broadcast News, Angell Luc holds a master’s degree (MALS) in liberal studies from Northwestern University at Evanston. Angell Luc began her career at KEVN-TV, Rapid City, South Dakota. Her stories canvassed the Black Hills and more. One five-part sweeps series “Neighbors Without Names” documented homeless individuals of Sioux heritage who showed cameras how they mixed Lysol with river water in plastic gallon milk jugs as their potable spirits of choice.

Angell Luc freelanced for The Daily Herald, Chicagoland. As a 1995 live moderator for “The Christian Recovery Hour” and “The Natural Grocer” on WYLL-Chicago, Angell Luc solo hosted live one-hour call-in talk shows. She is also a former Centel Cable/Jones Intercable reporter/co-news manager covering the Fox River Valley, Kane County/DuPage County government and courts.

As a producer of 10 years for the Village of Northbrook, IL, she enjoyed editing and shooting PBS quality documentaries on Avid, now on her own on Final Cut Pro. She co-authored the Arcadia history book, Northbrook, in 2008. Angell Luc’s one-man-band-style and downhome love of the Midwest are Heartland apparent.

Chris Kuc, Chicago Tribune Sports Reporter

Chris Kuc began working part-time for the Chicago Tribune in 1982 while attending Hinsdale South High School in Darien. He continued answering phones in the High School Dept. until college, when he began adding page design and copy editing duties. Upon graduation from Columbia College in Chicago, Kuc was hired full-time by the Tribune and added to his duties while working first in Sports and then with the Metro Section. A return to Sports came via a promotion to the management ranks where he was in charge of the High School Sports Dept. and also frequently contributed as a reporter/writer.

In 2007, Kuc was made beat reporter for the Chicago Blackhawks. During that time, he has covered hundreds of hockey games, including the 2010 Stanley Cup championship season. He also part of the Tribune’s coverage of the 2010 Olympic Winter Games in Vancouver, British Columbia. During his writing career, Kuc has covered a variety of events ranging from hockey to baseball, basketball, football, etc.

He is very active in Social Media with nearly 13,000 Twitter followers (@ChrisKuc) and is prolific both for the print and Web editions of the Chicago Tribune.

Christina Elizabeth Rodriguez, journalist and editorial director, Extra

Christina Elizabeth Rodríguez is a Mexican American journalist, writer and acts as the editorial director for Extra Bilingual Newspaper in metropolitan Chicago. She graduated from the University of Illinois at Urbana-Champaign, College of Media with a master’s degree in journalism.

In 2010, Rodríguez wrote for Arte y Vida Chicago, developed a social media strategy for, edited the Fly Paper, an underground Hip-Hop publication, and lent her writing skills to public relations work for Christopher House, a nonprofit organization.

In 2011 Rodríguez was appointed as the editorial director for Extra, where she is in charge of all editorial content, including the weekly e-newsletter and social media outlets. In addition, she continues to freelance on a monthly basis for clients such as and, a Latino branch of Career Builder.

Most recently, Rodríguez helped found Pícaro Media, a full-service media company committed to creating authentic compelling content for the New Generation Latino living in the mainstream world, where she is the head of business development among a team of seven.

In addition, Rodríguez hosts a blog on ChicagoNOW dedicated to diabetes and has been a guest blogger on Latinos in Social Media’s Salud Saturdays. Recently, she has been featured on Poco a Poco radio for her diabetes activism and has partaken in Proyecto Latina’s Reportera Series writing about diabetes among Latinas.


Become a Champion for PRSSA and Support the Future of the Profession

It’s that time again … School is starting, and students are returning to another exciting year on college campuses across the country. It is time for us once again to show our support to the Public Relations Student Society of America (PRSSA) by renewing our $50 dues as Champions for PRSSA. For the first time in 2011, PRSA Suburban Chicago joined as a chapter, in addition to the individual chapter members who support the Champions as individual members.
PRSA supports the future of our profession through PRSSA in a variety of ways, such as:

  • the Dr. F.H. Teahan Chapter Awards program, which provides approximately $3,500 in awards to PRSSA Chapters for a variety of performance areas (newsletters, diversity and service initiatives, etc.)
  • the Altschul Outstanding Internship Award, which is awarded to a student who has excelled in an outstanding internship
  • $5,000 in Betsy Plank PRSSA Scholarships that recognize three outstanding students and sponsor the Champions for PRSSA Reception at the PRSA International Conference this October.

Last year, PRSA launched the Champions Chapter Challenge to encourage more professionals to join in supporting PRSSA. This campaign is the only time during the year that the Champions for PRSSA ask for your help. To encourage members to participate, PRSA is adding a new incentive – you can DOUBLE YOUR MONEY, if you are one of the first to respond.

Again this year, PRSA Chapters around the nation can participate in the Champions Chapter Challenge leading up to Conference in San Francisco. PRSA Chapters can qualify to receive one free Associate Membership for every five Champions members it recruits between now and September 28, 2012. These free Associate Memberships can be used by local Chapters in their own contests or promotions for new professional members, particularly in the spring 2013 graduation season.

For the first five Chapters that have five Champions, we will match your gift to PRSSA. Your $50 Champions membership becomes $100 to benefit PRSSA Chapters. Chapter president Debra Bethard-Caplick is already a Chamption, so there’s only four more needed from PRSA Suburban Chicago – can you help?

Top participating PRSA Chapters will be recognized at Assembly in San Francisco in mid-October. The Central Ohio PRSA Chapter has led all Chapters for two years running with the largest number of Champions for PRSSA. Can Suburban Chicago  rally to top them this year?

Become a Champion for PRSSA today, and invest in the future of our profession. Champions are kept up-to-date on student initiatives through Champions newsletters, the PRSSA national newspaper, FORUM, and PRSA International Conference’s “Champions Reception.”

To join Champions for PRSSA, please download the enrollment form and send payment to PRSSA Headquarters, no later than September 28, 2012 to be recognized at International Conference. But the sooner you get them in, the better your chance to DOUBLE YOUR MONEY. Checks should be made payable to the PRSA Foundation and noted “Champions.”


Join us August 26th for Our End of Summer Barbecue

Celebrate the end-of-summer with a family barbecue hosted by chapter president Debra Sunday, August 26th! Nonmembers welcome!

Fair warning – affectionate dogs are part of the family, so you might be subjected to excessive adoration and shameless begging. The RSVP date has been extended to August 25th, so just email to let us know how much food to provide. See you there!

Special Presentation by Social Media Expert Gini Dietrich, Tuesday, August 14th

Gini Dietrich, CEO of Arment Dietrich

As unbelievable as it is, August is actually here, which means the kids go back to school and we start the second half of our programming year. It’s time for PR professionals to sharpen our skills as well. This August, we’re starting things off with a special presentation: Nationally known PR & Social Marketing expert Gini Dietrich, Founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, is the featured speaker at a special August program on the overwhelming amount of social media that PR professionals are expected to manage these days.

In addition to Arment Dietrich, Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America andEuropeon the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. She’s also found time in her busy schedule to co-author a new book, Marketing in the Round, with Geoff Livingston, on how to drive more value from all your marketing and communications channels- It’s all about getting results —and there’s only one way to get results, according to Gini and Geoff: “You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter” (

Don’t miss the chance to learn new skills that are essential in today’s PR world. Join us for this special one-time summer dinner Tuesday, August 14 at 6 pm, at the Sheraton Suites inElk Grove Village,121 Northwest Point BoulevardatArlington Heights Road. Networking starts at 6:00 p.m., with dinner and the Social Media Boot Camp with Gini Dietrich at 6:30 p.m. Free on-site parking is available. Register before August 13th and be entered in a drawing to receive a free copy of Gini’s new book.

Free parking available.

Sheraton Suites – Elk Grove Village
121 Northwest Pointe Boulevard
Elk Grove Village, IL 60007

Also stay tuned for our other fall programs:

September: Kevin Saghy,ChicagoCubs and Co-Chair of Champions for PRSSA

October: Special Surprise Guest

November: National comedian and keynote speaker (and PR spouse) Rex Havens

Laissez les bons temps rouler! PR After Hours Goes Cajun August 23rd at Maple Tree Inn

Our popular PR After Hours goes Cajun on Thursday, August 23rd, with a short trip south to Blue Island to a little bit of Nawlins in the heart of the Midwest. Rated four out of five forks by WTTW’s popular Check Please! dining show, you can enjoy the tastes and sounds of the Big Easy. This Louisiana brassiere will make you experience new and old Cajun flavors alike. The bar boasts over twenty-six micro brews from around the country, an extensive wine cellar, and what President Debra Bethard-Caplick assures us are the best hurricanes this side of New Orleans. Continue reading Laissez les bons temps rouler! PR After Hours Goes Cajun August 23rd at Maple Tree Inn

Celebrate Our Chapter’s 20th Anniversary November 13th

Twenty years. That’s a long time, and that’s how old PRSA Suburban Chicago is this year! We’re celebrating our platinum anniversary – we can’t let such a rare occasion pass without a party. That’s why we’re inviting all of our chapter’s members and past presidents to join the rest of our members (or any PRSA members, for that matter) for an evening of looking back on the past 20 years, sharing memories and celebrating everything we’ve done as a chapter over the decades.

We’re also extending a special invitation to our Chicago PRSA colleagues to join us throughout the year, but especially on November 13, 2012, to observe two decades of service to suburban professionals. Continue reading Celebrate Our Chapter’s 20th Anniversary November 13th

The Future Starts Now…at the PRSA 2012 International Conference, October 13-16

Are You Ready for the Future? The Future Starts Now at the World’s Largest PR Industry Gathering

Designed by communicators for communicators to increase ROI, the PRSA 2012 International Conference is happening Oct. 13–16, in San Francisco. This year’s conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of our 2012 Conference.

Make the most of your existing budget, and register by Aug. 24 to save $200 on Conference Package One (General Sessions, Professional Development Workshops and Package 1 meal functions).

Customize Your Experience by Mixing and Matching from Five Professional Development Tracks:

Track 1: Strategies
Planning, reputation, branding, IMC, risk communications

Track 2: Tools and Techniques
Case studies, messaging, word-of-mouth, media relations, skill-building and social media

Track 3: Specialization
PRSA Professional Interest Sections-sponsored programming focused on specific audiences and industries

Track 4: Measurement & ROI
The Business Case for Public Relations™ components, including research, measurement, ethics and brand value

Track 5: Corporate culture, workplace infrastructure, conflict resolution, managing change and mentoring

Join thousands of colleagues and over 150 industry experts, including:

Biz Stone, Co-Founder, Twitter

Setting the tone for the Conference is Twitter Co-Founder and Creative Director Biz Stone. The self-described “Internet entrepreneur who believes in the triumph of humanity with a little help from technology,” will deliver the opening keynote presentation on how technology continues to impact the changing communications landscape.

Tim Westergren, Founder and Chief Strategy Officer, Pandora

Joining us as a keynoter is Tim Westergren, founder and chief strategy officer of Pandora. This award-winning composer will share his experience in setting Pandora’s overall strategy and vision, as well as discuss how he spends time traveling the country to connect with the tens of millions of Pandora users.
June Cotte, Ph.D., Consumer Behavioral Expert

June Cotte, Ph.D., consumer behavioral expert and associate professor of marketing at the Richard Ivey School of Business, will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?” The focus of her research stems from two questions: 1.) Do consumers reward corporations for their social responsibility practices? 2.) How much?
Michael Steele, Political Analyst, MSNBC

Elected chairman of the Republican National Committee in 2009, Michael Steele recently launched the bipartisan public affairs consultancy, Purple Nation Solutions, with Fox News contributor and former White House special counsel Lanny Davis. Steele will offer insight into the key issues shaping the 2012 election.


Register Early and Save!

Save $200 off your registration fee when you register by August 24th at – and if you’re concerned about housing costs, check with PRSASCC president Debra Bethard-Caplick about sharing a room with other chapter professionals attending the conference.

The Next Level of Leadership – PRSA Suburban Chicago Chapter Elections

As a member of the PRSA Suburban Chicago Chapter, don’t you think it is time to expand your horizons and become more involved? Are you interested in developing your leadership skills? What about taking your career to the next level? If you feel you have what it takes to lead a team of professionals, you should consider running for a chapter leadership position for the coming year.

With a leadership role, there will be endless  opportunities at your feet. You have the chance to develop your leadership skills as a chapter officer or committee chair. Don’t think you’re too young for a leadership role, because these positions help you develop your management skills, as more established members are looking to pass on the skills they have learned over a lifetime of professional practice.

If you’ve ever sat in a chapter meeting, thinking, “Wouldn’t it be great if we could…” now is your chance to seize this opportunity.  Available positions include:

  • President-elect
  • Treasurer
  • Secretary
  • Assembly delegate (a three-year term)
  • Director (a three-year term)
  • Ethics chair

Responsibilities for the secretary and the treasurer last for one year, whereas the Assembley delegate, director, president-elect positions extend for three. The president-elect automatically becomes the president, and then subsequently immediate past president/elections committee chair, at the end of the year.

The following chair positions are also available, but don’t require election to the position:

  • Membership chair
  • Public relations/social media chair
  • Programming chair
  • Student relations chair
  • Diversity chair
  • Advocacy chair
  • District Liaison chair
  • Accreditation chair
  • Awards chair
  • Young Professionals Liaison  chair

If you are interested in any of these positions, please contact Mary Beth Huffman, immediate past president and chair, elections committee,, or Carl Alston,, by October 31, 2012. Ballots will be due November 30th to , or fax to 773-445-5998.

If you’d like to know more, but don’t want to commit just yet, join the chapter for an end-of-summer cookout, hosted by chapter president Debra Bethard-Caplick at her house, 2127 W.107th Street, Chicago. All food and beverages will be provided. For more information, contact Debra at 773-779-7884, or email

PRSA Chicago Hosts Successful PRSA Midwest District Conference

Over two and a half days in July, nearly 170 public relations professionals gathered atLoyolaUniversityinChicagofor the 2012 Midwest District Conference, hosted by PRSA Chicago. The campus was alive with excitement and fun as attendees from as far away asTexasandKentuckyand as close asMilwaukeeand of course,Chicago, networked and shared tips and techniques and enjoyed the personal interaction.

Continue reading PRSA Chicago Hosts Successful PRSA Midwest District Conference