PR’s impact on SEO has completely changed in the last year. Press releases have lost their luster and guest blogging has now become a sticky subject when it comes to link building. So what’s a PR to do? Join Brandon Andersen, Director of Marketing at Cision, for a discussion on what works, what doesn’t work, and what to focus on in 2014 and beyond.
Brandon Andersen is the Director of Marketing at Cision US. In his role, Brandon leads Cision’s US marketing team and develops strategies for engaging marketing and PR professionals. He is a host of the popular Cision Social Media and SEO Webinar series, and blogs about everything from SEO and content marketing tactics to future trends in communication and technology on Cision’s blog.
In the mad rush that today’s PR profession has become, are you overlooking important tax deductions that could sweeten your refund? Or are you claiming deductions that could earn you a nasty letter and fine from the IRS? As we gear up for tax season, it’s important to know what is deductible and what is not. Whether you are wondering if you can deduct professional expenses like PRSA dues that your employer doesn’t cover, or you’re an independent contractor or small agency owners, your individual professional tax circumstances are unique. Don’t wait for April to figure out what you– join us for a conversation with Anthony Colletti, a CPA and professional tax accountant, and learn what you need to know to prepare for tax season.
About Anthony Colletti, CPA
Anthony Colletti is a Certified Public Accountant (CPA) with a Bachelors of Science in Accounting from Bradley University in Peoria, Illinois, USA. Anthony has seventeen years of experience in public accounting and has managed his own tax practice since 2001. He is a CPA that has dedicated his life to helping clients understand the complicated tax law and is of the belief that all taxpayers should have an understanding of how the taxing system works.
Among his many professional affiliations, he maintains memberships in the American Institute of Certified Public Accountants, Lions International, the United States Junior Chamber and Junior Chamber International.
Over the past twelve years as an active member in the Junior Chamber (also known as the Jaycees or JCI), Anthony has held numerous volunteer positions such as Local Chapter President, District Director, State Financial Advisor, and National Treasurer with the United States Junior Chamber. He has spent most of his time in the organization developing other members’ skills in financial management and other training topics. He has trained well over 150 hours on behalf of the organization. Anthony has been recognized on the national level four times for his outstanding work for the Jaycee movement. In 2014 Anthony will be serving the Illinois Jaycees as State President.
In August 2009, Anthony was named one of the Ten Under Forty in McHenry County, Illinois for his involvement in the Jaycees and other charitable organizations within his community, including serving as Treasurer for the Wiseman Philanthropy Fund which focuses on assisting in the positive transformation of the lives of children in the United States and abroad through the use of time, talents, and treasures of the board. In 2010, he was nominated for Crain’s Chicago Business’s 40 Under 40 award.
Ticket price includes program, dinner, and nonalcoholic beverages. Cash bar available.
Sponsored Post Womenetics Announces Call for Nominees For the 2014 POW! Awards
Womenetics calls on the Chicago community to nominate female leaders of extraordinary purpose and impact for the 2014 POW! Awards. Honorees are identified as women who transform vision into action, surmount challenges, break down barriers, spark innovation and attain success in the workplace and the community.
Past POW! Award honorees are at the helm of notable organizations such as CNN, Popeyes,Edelman, The Coca-Cola Company, Merrill Lynch, Ernst & Young LLP, Zurich, Northern Trust and the Women’s Business Development Center.
POW! Award recipients are key forces of nature and prudent risk-takers in business, public policy, academia and society. To date, 57 women have been inducted into the Womenetics POW! Awards hall of fame, and through sharing their success stories and career insights, Womenetics continues to inspire women to stay in the pipeline and take a seat at the table. Womenetics is eager to induct the next group of game changers, trailblazers and catalysts and appreciates the support of the Chicago community in
helping us recognize these women.
Nominees will be evaluated for the following criteria:
• Business acumen
• Demonstrated leadership ability
• Documented impact in the workplace and/or community
• Record of achievement that demonstrates intentionality and goal setting
• Distinguishing personal qualities
Womenetics will recognize award recipients for their purposeful leadership at the 2014 POW! Awards community luncheon to be held on March 19, 2014 in Chicago and April 30, 2014 in Atlanta.
Womenetics is accepting nominations through Friday, January 10 for Chicago nominees. Nomination forms are available at the Womenetics website, www.womenetics.com.
As PR professionals, we focus so much on crafting just the right messages for our clients, we overlook the most important client of all – ourselves. Our credibility is on the line anytime we present to others so we always need to make sure we are presenting well in our lives. Presentations are more than PowerPoints and projectors: every time we pitch a story, advise a client, make an inquiry, try to persuade someone, or even communicate with a co-worker, we’re making a presentation. When was the last time you checked to make sure your personal presentation skills were up to par? Persuasion and clear communication are skills at the heart of the public relations profession – make sure yours are ready for the demands placed on them each day. Yvonne Agnello-Adams will cover key presentation skills, including projecting a confident image, tailoring your message, communicating with different personality types, and planning for questions and objections, to prepare you for the year ahead.
Yvonne Agnello-Adams, MS, JCICNT Yvonne Agnello-Adams is an experienced marketing and training professional and the President and Owner of YDAA & Associates, Inc., a company providing professional training and coaching services. Yvonne has made it her mission to teach professionals the skills they didn’t learn in school and build upon their current skill sets so they can achieve success in both their personal and professional lives. Her trainings are infused with humor, enthusiasm, and real-life examples, making the practical tips, tools, and techniques she teaches easy to implement immediately. Participants go back to work with new insights and skills they can apply in every area of their lives. Yvonne works with businesses of all sizes and also contracts with SkillPath Training, the country’s premier provider of business training in the United States, Canada, and Australia. Through her company and her role with SkillPath Training, Yvonne travels around the country training professionals on communication, leadership, and other life skills.
Dear PRSA Suburban Chicago Chapter members and prospective members:
I hope everyone’s 2013 ended on a high note and you are ready to tackle 2014 with personal and professional goals.
I would like to thank Immediate Past President Debra Bethard-Caplick for working tirelessly on the Suburban Chicago Chapter. Through her leadership, the chapter was able to grow to over 100 members and rebuild its image. Debra inspired me to take on a leadership role within the chapter and I am thankful for the knowledge she passed on to me and for the support she has given me during my service as Secretary and President-elect. Debra will continue to be part of the chapter and is going to concentrate on membership, while also providing guidance to the board.
I am excited to take on this new role as President of the Suburban Chicago Chapter. I have more than 8 years of experience in a public relations/marketing communications role at both nonprofit and corporate organizations. My passion for public relations and marketing communications type work began back in eighth grade when I was on the yearbook team. Not only did I have to write the articles for the yearbook, but I also had to lay out the yearbook–using the paste-up method! Today, I am fully submerged in digital public relations, while understanding when traditional methods are needed.
Our new board members will be announced at our first meeting of the year. We are all committed to making the Suburban Chicago Chapter of PRSA an excellent resource for your career goals. From training to networking, we strive to offer current topics to our members in order to enhance your career.
Please, feel free to contact me with any suggestions to improve our Chapter. Also, if you are looking to have a leadership role on the board, we have several opportunities available. See below for links to my social profiles.
Here’s to a new year, with new ideas that advance the profession!
Summer’s over, colder temperatures have arrived, so you know what that means: it’s time for PRSA Suburban Chicago’s annual end-of-year holiday party!
Join us as we usher in the start of the holiday season 6:00 pm, Tuesday, November 12, at DOC Wine bar. We will celebrate another successful year with gifts, a chance to win some great prizes, awards, good food, and fun. Friends and family are encouraged to attend to share this fun evening with us.
Now that fall has arrived, we’re closing the book on 2013 and looking forward to what the new year will bring. We’re analyzing what we’ve accomplished this year, and preparing our strategies for 2014. Each year, it seems like social media becomes a larger part of our communication strategies. Having a social media strategy that is strategic is critical to your success.
Joining us at our year-end holiday program is the volunteer social media team for Free Spirit Siberian Rescue, a rescue organization dedicated to rescuing Siberian Huskies and Husky mixes and finding homes for them. They rely heavily on the strategic use of social media to find homes for the dogs, recruit volunteers and raise funds. FSSR has rescued and adopted nearly 1,100 dogs since its founding. Join us for this once-in-a-lifetime peek inside the strategic decisions and reasoning behind FSSR’s social media outreach.
Once again. we are also collecting toys once again for our annual Toys for Tots collection. Attendees are encouraged to bring new, unwrapped toy for donation to our annual Toys for Tots collection. As an incentive, anyone who brings a toy will receive a coupon good for $5 off a 2014 chapter dinner program or workshop. Bring three toys and receive a coupon worth $10 for 2014.
The cost is only $35 ($25 for students), so be sure to reserve your spot now! It’s time to celebrate!
6:00 pm – 9:00 pm DOC Wine Bar
326 Yorktowne Center (Highland & Butterfield)
An interactive session pitting your best media pitches against a veteran editor’s expectations.
Want to know why your pitches succeed or fail? Join PRSA Suburban Chicago at our dinner program Tuesday, October 8th for an interactive evening with Jon Kaplan, of Greenmark Public Relations and an eight-time Emmy Award winning television broadcaster, with more than a decade of experience in television news. Jon is going to don his editor’s hat once more and give us a peek into the hidden world of journalism, where pitches live or die.
Ask a roomful of public relations professionals about pitching story ideas to journalists, and the stories will be as colorful as they are varied. Ranging from pitches you knew shouldn’t have succeeded but turned out to be successful, the spectacular flameouts you cringe at remembering, to the sure thing that was a sure dud, everyone has a story to tell about their best – and worst – pitches. But ask them why those pitches succeeded or failed, and the only answers you’re likely to get are guesses. No one knows….till now.
This is an interactive session, so bring your best news releases and pitches, or those you’ve always wondered about, and Jon will give you an on-the-spot critique. Join us for a fun, no pressure evening to improve your pitching techniques, with the news releases and pitches you actually use for your company or clients.
Jon handles media relations for Greenmark Public Relations, a boutique Chicago firm specializing in green spaces, places and issues. Prior to entering the world of public relations, Jon spent more than 25 years in television news. At CBS 2 News in Chicago, he wrote and produced coverage of the city’s arts, entertainment and cultural scene. He also served as the producer for film critic Richard Roeper and entertainment reporter Bill Zwecker. He covered the Academy Awards, movie and theatrical premieres, exhibit openings at area museums and other Chicago cultural events. Before coming to Chicago, Jon was a television executive who helped direct daily news coverage for CBS, NBC and ABC stations in a dozen cities, including Detroit, Baltimore, New Orleans, Oklahoma City and Charlotte.
The PRSA Suburban Chicago Chapter wants to welcome everyone back from our summer hiatus. We have three wonderful programs and plenty of after hours planned for the rest of 2013 before it’s head first into 2014. If you have been thinking about becoming a member, now is the time since PRSA National is offering free Chapter membership to those who join PRSA National by September 30.
What are some of the perks to joining?
• Free webinars through PRSA National on a variety of PR/MarCom Subjects
• A Network of professionals
• Tactics and Strategist publications
• Reduced costs to Chapter Programs
• Local Networking
With organizations looking for new ways to engage their target audiences, content marketing offers a powerful tool for connecting with customers and prospects adept at avoiding brand messaging. Learn why content marketing has become a go-to tactic for marketing and PR professionals, how it can build thought leader positioning as well as generate leads, and why PR practitioners may be uniquely qualified to execute best-in-class content marketing programs.
About Lisa Ryan Mattes
Lisa is president of Boomm Marketing & Communications, a Chicago area business-to-business marketing services agency that has been building client brands and boomming their business for more than 15 years. The company offers expertise in brand strategy, advertising, public relations, digital engagement, social media and inbound marketing. Lisa has worked extensively in both marketing and public relations roles during her career, which included positions at Tribune Media Services, Esrock Advertising and Savings Institutions magazine. In 2010, she achieved the APR (Accredited in Public Relations) designation from the PRSA.
When: Tuesday, September 10, 2013
Where: DOC Wine Bar Lombard
Time: 6-9 p.m.
Join us for networking at our PR After Hours! Our chapter meets at restaurants across the suburbs and invites anyone interested in PR or MarCom to join us for good food and better conversation. No entrance fee, just pay for what you order.