Ever had to deal with a non-PR boss that just doesn’t “get it?” Finding yourself teaching and coaxing your company’s executives to prepare for media interviews and crisis communication situations, only to run up against overconfidence and a lack of understanding just how important advance preparation is before going into interviews? Or are you just needing to perfect your counseling techniques? Now’s your chance! Preparing the non-PR executive for that encounter can be one of the most difficult tasks we encounter, and can set the stage for a successful campaign….or a disastrous one.
Join PRSA Suburban Chicago Tuesday, April 8th as we host Josh Kaufman, APR, presenting “Successfully Coaching the Non-PR Executive.” Josh will tackle one of every PR executive’s main headaches, how to prepare and coach non-PR executives for media interviews and crisis communication situations, and will highlight the evening with examples and best practices.
Josh Kauffman is a senior strategic communications consultant at NTT Data, a subsidiary of a Global Fortune 32 company and the largest information technology and telecommunications service company in the world.
Josh provides strategic communications, public relations, organizational change management, internal communications and business analysis service to Fortune 100 clients in financial and insurance industries. In addition, he is also the global marketing communications advisor and publicist at Zukunft Group (ZG) Worldwide, an international contracting company that provides media training, process management and health care services to mid-size companies.
Prior to recruitment by NTT Data and ZG Worldwide, Josh worked at the Illinois Department of Transportation (IDOT) and was promoted three times in four years – from public relations staff assistant to marketing communications coordinator to public information officer and spokesperson.
Tuesday, April 8th
Networking – 6:00 pm
Dinner and program – 6:30 pm