Join us August 26th for Our End of Summer Barbecue

Celebrate the end-of-summer with a family barbecue hosted by chapter president Debra Sunday, August 26th! Nonmembers welcome!

Fair warning – affectionate dogs are part of the family, so you might be subjected to excessive adoration and shameless begging. The RSVP date has been extended to August 25th, so just email to let us know how much food to provide. See you there!

Special Presentation by Social Media Expert Gini Dietrich, Tuesday, August 14th

Gini Dietrich, CEO of Arment Dietrich

As unbelievable as it is, August is actually here, which means the kids go back to school and we start the second half of our programming year. It’s time for PR professionals to sharpen our skills as well. This August, we’re starting things off with a special presentation: Nationally known PR & Social Marketing expert Gini Dietrich, Founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, is the featured speaker at a special August program on the overwhelming amount of social media that PR professionals are expected to manage these days.

In addition to Arment Dietrich, Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America andEuropeon the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. She’s also found time in her busy schedule to co-author a new book, Marketing in the Round, with Geoff Livingston, on how to drive more value from all your marketing and communications channels- It’s all about getting results —and there’s only one way to get results, according to Gini and Geoff: “You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter” (

Don’t miss the chance to learn new skills that are essential in today’s PR world. Join us for this special one-time summer dinner Tuesday, August 14 at 6 pm, at the Sheraton Suites inElk Grove Village,121 Northwest Point BoulevardatArlington Heights Road. Networking starts at 6:00 p.m., with dinner and the Social Media Boot Camp with Gini Dietrich at 6:30 p.m. Free on-site parking is available. Register before August 13th and be entered in a drawing to receive a free copy of Gini’s new book.

Free parking available.

Sheraton Suites – Elk Grove Village
121 Northwest Pointe Boulevard
Elk Grove Village, IL 60007

Also stay tuned for our other fall programs:

September: Kevin Saghy,ChicagoCubs and Co-Chair of Champions for PRSSA

October: Special Surprise Guest

November: National comedian and keynote speaker (and PR spouse) Rex Havens

Laissez les bons temps rouler! PR After Hours Goes Cajun August 23rd at Maple Tree Inn

Our popular PR After Hours goes Cajun on Thursday, August 23rd, with a short trip south to Blue Island to a little bit of Nawlins in the heart of the Midwest. Rated four out of five forks by WTTW’s popular Check Please! dining show, you can enjoy the tastes and sounds of the Big Easy. This Louisiana brassiere will make you experience new and old Cajun flavors alike. The bar boasts over twenty-six micro brews from around the country, an extensive wine cellar, and what President Debra Bethard-Caplick assures us are the best hurricanes this side of New Orleans. Continue reading Laissez les bons temps rouler! PR After Hours Goes Cajun August 23rd at Maple Tree Inn

Celebrate Our Chapter’s 20th Anniversary November 13th

Twenty years. That’s a long time, and that’s how old PRSA Suburban Chicago is this year! We’re celebrating our platinum anniversary – we can’t let such a rare occasion pass without a party. That’s why we’re inviting all of our chapter’s members and past presidents to join the rest of our members (or any PRSA members, for that matter) for an evening of looking back on the past 20 years, sharing memories and celebrating everything we’ve done as a chapter over the decades.

We’re also extending a special invitation to our Chicago PRSA colleagues to join us throughout the year, but especially on November 13, 2012, to observe two decades of service to suburban professionals. Continue reading Celebrate Our Chapter’s 20th Anniversary November 13th

The Future Starts Now…at the PRSA 2012 International Conference, October 13-16

Are You Ready for the Future? The Future Starts Now at the World’s Largest PR Industry Gathering

Designed by communicators for communicators to increase ROI, the PRSA 2012 International Conference is happening Oct. 13–16, in San Francisco. This year’s conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of our 2012 Conference.

Make the most of your existing budget, and register by Aug. 24 to save $200 on Conference Package One (General Sessions, Professional Development Workshops and Package 1 meal functions).

Customize Your Experience by Mixing and Matching from Five Professional Development Tracks:

Track 1: Strategies
Planning, reputation, branding, IMC, risk communications

Track 2: Tools and Techniques
Case studies, messaging, word-of-mouth, media relations, skill-building and social media

Track 3: Specialization
PRSA Professional Interest Sections-sponsored programming focused on specific audiences and industries

Track 4: Measurement & ROI
The Business Case for Public Relations™ components, including research, measurement, ethics and brand value

Track 5: Corporate culture, workplace infrastructure, conflict resolution, managing change and mentoring

Join thousands of colleagues and over 150 industry experts, including:

Biz Stone, Co-Founder, Twitter

Setting the tone for the Conference is Twitter Co-Founder and Creative Director Biz Stone. The self-described “Internet entrepreneur who believes in the triumph of humanity with a little help from technology,” will deliver the opening keynote presentation on how technology continues to impact the changing communications landscape.

Tim Westergren, Founder and Chief Strategy Officer, Pandora

Joining us as a keynoter is Tim Westergren, founder and chief strategy officer of Pandora. This award-winning composer will share his experience in setting Pandora’s overall strategy and vision, as well as discuss how he spends time traveling the country to connect with the tens of millions of Pandora users.
June Cotte, Ph.D., Consumer Behavioral Expert

June Cotte, Ph.D., consumer behavioral expert and associate professor of marketing at the Richard Ivey School of Business, will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?” The focus of her research stems from two questions: 1.) Do consumers reward corporations for their social responsibility practices? 2.) How much?
Michael Steele, Political Analyst, MSNBC

Elected chairman of the Republican National Committee in 2009, Michael Steele recently launched the bipartisan public affairs consultancy, Purple Nation Solutions, with Fox News contributor and former White House special counsel Lanny Davis. Steele will offer insight into the key issues shaping the 2012 election.


Register Early and Save!

Save $200 off your registration fee when you register by August 24th at – and if you’re concerned about housing costs, check with PRSASCC president Debra Bethard-Caplick about sharing a room with other chapter professionals attending the conference.

The Next Level of Leadership – PRSA Suburban Chicago Chapter Elections

As a member of the PRSA Suburban Chicago Chapter, don’t you think it is time to expand your horizons and become more involved? Are you interested in developing your leadership skills? What about taking your career to the next level? If you feel you have what it takes to lead a team of professionals, you should consider running for a chapter leadership position for the coming year.

With a leadership role, there will be endless  opportunities at your feet. You have the chance to develop your leadership skills as a chapter officer or committee chair. Don’t think you’re too young for a leadership role, because these positions help you develop your management skills, as more established members are looking to pass on the skills they have learned over a lifetime of professional practice.

If you’ve ever sat in a chapter meeting, thinking, “Wouldn’t it be great if we could…” now is your chance to seize this opportunity.  Available positions include:

  • President-elect
  • Treasurer
  • Secretary
  • Assembly delegate (a three-year term)
  • Director (a three-year term)
  • Ethics chair

Responsibilities for the secretary and the treasurer last for one year, whereas the Assembley delegate, director, president-elect positions extend for three. The president-elect automatically becomes the president, and then subsequently immediate past president/elections committee chair, at the end of the year.

The following chair positions are also available, but don’t require election to the position:

  • Membership chair
  • Public relations/social media chair
  • Programming chair
  • Student relations chair
  • Diversity chair
  • Advocacy chair
  • District Liaison chair
  • Accreditation chair
  • Awards chair
  • Young Professionals Liaison  chair

If you are interested in any of these positions, please contact Mary Beth Huffman, immediate past president and chair, elections committee,, or Carl Alston,, by October 31, 2012. Ballots will be due November 30th to , or fax to 773-445-5998.

If you’d like to know more, but don’t want to commit just yet, join the chapter for an end-of-summer cookout, hosted by chapter president Debra Bethard-Caplick at her house, 2127 W.107th Street, Chicago. All food and beverages will be provided. For more information, contact Debra at 773-779-7884, or email

PRSA Chicago Hosts Successful PRSA Midwest District Conference

Over two and a half days in July, nearly 170 public relations professionals gathered atLoyolaUniversityinChicagofor the 2012 Midwest District Conference, hosted by PRSA Chicago. The campus was alive with excitement and fun as attendees from as far away asTexasandKentuckyand as close asMilwaukeeand of course,Chicago, networked and shared tips and techniques and enjoyed the personal interaction.

Continue reading PRSA Chicago Hosts Successful PRSA Midwest District Conference

Fall APR Study Groups Ready to Begin

Have you been thinking about earning your accreditation in public relations? Concerned about taking the APR Examination? Not sure if you’re ready or experienced enough to start the process yet? Interested in learning more about the process and how becoming Accredited can help you achieve your professional goals? Now’s your chance!

PRSASCC is forming an accreditation prep group on Saturday mornings this fall. The four sessions will last two hours each and will take you through the ins-and-outs of preparations for the Readiness Review Panel and the written exam. Dates, times and locations will be finalized based on who plans to participate. If interested, contact chapter president Debra Bethard-Caplick at Additional information is also available on the PRSA website at

July 26th PR After Hours Social — D.O.C. Wine Bar


Looking for an opportunity to network, but also enjoy wine fine and Italian cuisine?

Join PRSASCC as our PR After Hours culinary adventures continue on July 26 from 6:00 p.m.—8:30 p.m. at D.O.C. Wine Bar located in Lombard, at the Yorktown Shopping Center.

D.O.C. stands for “the Denominazione di Origine Controllata,” which is Italy’s equivalent to France’s appellation d’origine controlee.  Not only that, but D.O.C. Wine Bar believes drinking wine should be fun and their goal is to offer a large variety of wine spanning the globe without any of the factors that may cause intimidation or hinder your enjoyment.  Wine is the “nectar of the gods” and should be enjoyed by all, novices and connoisseurs alike.



D.O.C. Wine Bar is located at 326 Yorktown at the Shops in Butterfield. Hope to see you there!

Visit for more information.

June 21st PR After Hours Social – Two Brothers Brewpub

Get Out From Behind That Computer Screen and Join us June 21 at Two Brothers Brewpub in Warrenville! 

 Join us for PR after hours on June 21 from 6:00 p.m. – 8:30 p.m. at the Two Brothers Brewing Co. Tap House in Warrenville, IL.

Meet with fellow public relations professionals after work for a brew and a good conversation. Unwind from your day, leave technology at work, and enjoy craft beer and fresh, house made cuisine complete organic meats. Continue reading June 21st PR After Hours Social – Two Brothers Brewpub